Innovative business plan for food development (5 general articles)
In the real society, business plans are used in many places, which can help entrepreneurs analyze business risks. What kind of business plan is effective? The following is my carefully organized food development innovation and entrepreneurship plan (5 general articles), for reference only, and you are welcome to read it.
Food Development Innovation and Entrepreneurship Plan 1
I. Project Plan.
this project plans to set up a limited liability company named "Tianzhisu" dietotherapy and health-care theme restaurant, which is mainly engaged in the operation of vegetarian health-care catering. The company is tentatively set up in the north exit of Liuxiang, Taiyuan City, with a registered capital of 511,111 yuan. All investors are natural persons or private enterprise legal persons. Our company organically combines the principles of traditional medicine in China with modern catering management, providing vegetarian health food with traditional cultural characteristics to urban residents, and opening up a brand-new world in the middle field of Chinese catering and medical care.
in the first year of its establishment, the company plans to receive 56,111 customers annually, and about 151 customers on the same day. The sales target is the community residents and some working people in Taiyuan city center. In the second year, the number of customers was increased to 71,111, and the number of customers received on the same day was about 191. In the third year, the scope of customers will be extended to the whole city of Taiyuan, and the annual number of customers will be expanded to 211,111. In the fourth year, we will raise funds from the outside, and start to recruit individuals or enterprises to join the theme restaurant of "Tianzhisu" dietotherapy and health care. In the fifth year, the company will go out of Shanxi and challenge the Chinese catering industry in the whole country. At that time, the company will accept the participation of partners in various forms, including preferred shares, convertible bonds, attached equity bonds and other flexible forms. The interests of investment partners will be rewarded and withdrawn by various means such as resale, repurchase and listing.
second, product and service introduction.
The theme restaurant of "Tianzhisu" dietotherapy and health care will become a catering center with multiple services, providing the following services:
1. Providing healthy vegetarian meals to customers.
2. Provide healthy diet consultation for customers.
3. Give each customer a vegetarian culture manual.
4. Provide free health training for members on a regular basis.
5. Make a healthy diet plan for members.
6. Give books and CDs to members.
third, market opportunities.
1. "Food is the most important thing for the people" is an eternal truth, and the catering industry is an evergreen industry.
the rapid economic development brought by the reform and opening up, the steady growth of urban and rural residents' income and the vigorous development of tourism and commerce have provided a huge economic foundation and broad market space for the sustained prosperity of the catering industry. At present, China is at the third peak of the development of catering industry after the reform and opening up, and the Chinese catering industry is facing a golden opportunity for development. With the integration with the international market, the catering market in China is more open and colorful.
2. The improvement of urban residents' living standards will inevitably pay more attention to their health.
With the rapid development of urban modernization, the income level of urban residents is increasing year by year, and the consumption level is rising, especially under the premise of adequate food and clothing, people will pay more and more attention to the health of diet. China is gradually stepping into an aging society, the pollution of urban environment and the increasing pressure of life will all pose challenges to people's health. In the near future, people's consumption expenditure on medical care and health care will continue to increase.
3. Vegetarian culture will surely become a new dietary trend in the 21th century.
When the whole world is troubled by mad cow disease, foot-and-mouth disease, avian flu and SARS, vegetarian culture has won people's love with its unique natural flavor. When green catering has become people's knowledge, healthy and scientific vegetarian culture has gradually penetrated people's hearts. According to modern people's anti-naive dietary requirements of pursuing health and delicious food, it can be said that it is in line with the trend to establish a restaurant with the theme of dietotherapy and health care.
4. competitive advantages of products and services.
(1) The originality of the product concept has the first-Mover advantage, which can occupy the existing market as soon as possible with less obstruction. Although vegetarian restaurants are quite popular in foreign countries and coastal cities in Hong Kong, Macao and Taiwan, the development of the most domestic cities, especially inland cities, has just started, and its development prospects are bright. The extension of vegetarian restaurants to the field of dietotherapy and health care has more pioneering advantages not only in Taiyuan but also at home and abroad, which can avoid cruel competition and seize the initiative.
(2) As we all know, animal foods are rich in trace elements such as zinc, iron and selenium, which are lacking in plant foods. In order to make up for the lack of these trace elements in vegan foods, our company will sincerely cooperate with the Food Research Institute of the School of Life Science and Technology of Shanxi University, and the professionals of the Food Research Institute will provide supplementary drinks rich in trace elements such as zinc, iron and tin, such as fortified fruit juice, which can be provided to our customers at meals.
(3) The scientific research content of products can avoid the market loss caused by imitation and penetration of similar enterprises. Due to the strong imitation of catering enterprises, the company will strive to improve the scientific content of dietotherapy and health care products, constantly open up new types of meals, and maintain the absolute competitive advantage of enterprises in the field of dietotherapy and health care. The company will seek cooperation with provincial and national scientific research institutions to provide theoretical guidance or technical support for product research and development.
(4) Restaurants and products have a unique and elegant cultural atmosphere, which can become hidden assets of enterprises and increase the added value of meals. This restaurant is run by college students themselves, so we can give full play to college students' high cultural literacy and elegant taste, not only improve the cultural connotation from the aspects of restaurant environment, food, service and management, but also manage the restaurant into a cultural restaurant with strong green culture by introducing clubs.
5. Important mission.
The main restaurant of "Tianzhisu" dietotherapy and health care aims to promote scientific, healthy and green vegetarian culture while operating healthy, environmentally friendly, hygienic and convenient dietotherapy and health care meals. In view of the increasingly serious health threat of urban residents, the company will follow the trend and launch a series of dietotherapy and health-care meals according to the needs of consumers, providing an elegant and comfortable dining environment for urban residents' catering consumption and opening up a brand-new consumption field for their healthy life.
6, the key to success.
(1) Develop a series of environmentally-friendly meals with unique flavor, improve the scientific and technological content of the meals, and highlight the dietotherapy and health care functions of the meals.
(2) From restaurant management to product service, we should set off rich cultural characteristics, reflect the most considerate and perfect humanistic care for customers, and improve customers' loyalty to restaurants.
(3) Improve the influence of restaurants, stabilize the existing market, explore potential markets, increase passenger flow, and ensure the gross profit is higher than 41%. Innovative business plan for food development 2
1. Business objectives
According to the market demand and the consumption psychology of modern young people, we will use reasonable and effective management and investment to establish a couple-themed restaurant chain company from medium scale to large scale.
II. Product Description
Open a theme restaurant in Qingtian, which is mainly designed for couples. The decoration and equipment in the restaurant are all romantic, and the dining space of each couple is independent and separated from each other. In addition, the characteristics of couples are subtle to tableware and dining tables. Although restaurants are mainly open to couples, singles or leisure people in society are also welcome.
Third, the analysis of entrepreneurship
As the saying goes, food is the most important thing for people, which shows the importance of catering. With the continuous development of social economy, the catering industry has developed by leaps and bounds in recent years, and all kinds of Chinese food, western food, fast food or special snacks emerge one after another in the streets, so how to stand out from such fierce competition and occupy market share is a problem we need to solve. In our opinion, the key to solve this problem is to grasp the psychology of consumers, attract consumers with the overall comfortable, warm and romantic environment and atmosphere of the restaurant, provide high-quality services, and prepare special services for couples with some subtle details, so as to enhance the feelings between couples, achieve a win-win goal, make couples happy and come back satisfied, and make the business of the couple restaurant continue to expand. According to the survey, there is no restaurant specially designed for couples in Qingtian at present, but onlytwo restaurant is a restaurant mainly for couples, which meets the requirements of consumers. Many couples used to eat in restaurants for everyone, but they couldn't feel the romantic atmosphere, and sometimes they were disturbed when eating, which is taboo for every couple. Some restaurants on the market today have high prices and cannot reach the level acceptable to the public, so they have to face bankruptcy. Some attract consumers in pursuit of low prices, which makes the quality of dishes and the overall environment of restaurants decline. After couples go, they feel vulgar, tasteless and cheap, so the existence of couples' restaurants has lost its meaning. Nowadays, there are a lot of lovers on the street, but there is no restaurant dedicated to couples here. This is not that people don't need it, but that it has not been developed. It seems that this is a market vacancy and the potential market is very wide.
iv. Scope of business
Initially, the restaurant mainly focuses on Chinese food, supplemented by western food, and cooperates with the sales of various drinks and drinks. The types of business will be adjusted according to the situation encountered in the development of restaurants.
V. Marketing Strategy
The main target market is the center of Qingtian and the couples around it. The publicity before opening can be carried out through wall advertisements and banners, and then it can be carried out again in the form of flyer network after everything is ready. The publicity content is the special opening date of the restaurant and various opening preferential activities to attract customers. Service is particularly important during the opening period, which almost determines the future fate of the restaurant. Therefore, during this period, we should strictly control all the work, not seeking the best, but seeking the better. In order to make the restaurant develop in the long run, various special activities and preferential ways are launched during important festivals such as Valentine's Day, Qixi Festival, Mid-Autumn Festival and Spring Festival.
VI. Operating details
The dining room interior design can be divided into two floors. The interior design of the upstairs is similar to that of ktv. The two sides are divided to provide singing functions for some couples who like lively and unrestrained, while the other side is not provided with singing functions for couples who like quiet. The downstairs is designed as a hall to hold some activities. All the walls here have a strong sound insulation effect. There is a player in the lobby to play light music and also to order songs for guests. When there is no activity at ordinary times, the hall is reserved for individual travelers. If the couple arrive at the same time, they can be served directly by the waiter. If a person arrives first and then arrives first, he/she needs to record his/her own identity information, and register part of the other party's identity information, so he/she can not enter until the other party has reached the identity information of both parties. Above the second floor are guest rooms, and the hotel will cooperate with Xiao Zhoushan. Visitors to Xiao Zhoushan can enjoy very preferential treatment here.
VII. Competition among enterprises
In the long run, with the expansion of opening to the outside world and the sustained, stable and rapid growth of the economy, the income of urban and rural residents has increased and the living standards have been continuously improved, the catering industry in China has developed very rapidly. In recent years, the growth rate of the catering industry is more than 11 percentage points higher than that of other industries. It can be said that China has ushered in a period of great development of the catering industry, with huge market potential and very broad prospects. Theme restaurant is a market with great development value, what's more, there is no such couple theme restaurant in Qingtian, so the competition is naturally much smaller. According to some clerks in theme restaurants, customers who come to theme restaurants not only eat, but also come for the additional services of the restaurant. Moreover, the layout of the couple-themed restaurant is also elegant, and couples can enjoy the romantic atmosphere in addition to enjoying the delicious food. Innovative business plan for food development 3
1. The creative source of the business plan for "black food" restaurant
Black food is a health food with the same medicine and food in the 21th century. There is an old saying that "food is the most important thing for people, food is rare, and food is supplemented by black". It has the special effects of eliminating free oxidation, reducing blood fat, resisting tumor, nourishing yin and strengthening yang, and resisting aging. Dietetic experts point out that people in the 21th century will increasingly favor natural green food, especially black health food, and eating black is familiar with the triple dietary health care concept of "black, coarse food and natural" advocated by nutritionists. At present, although there are individual black foods for sale in the market, there is no special store to promote them. Therefore, opening a "black food restaurant" to fill the "blank" in this market and meet the demand of consumers for black foods will definitely make money.
second, business ideas
1. Be distinctive. Snack markets abound, but only distinctive snack bars can last forever.
2. put a "black" sign. Black food is the best natural food, with rich nutrition, delicious taste and attractive color, which is favored by the people. Traditional Chinese medicine theory holds that black is water, kidney is the source of life. Diet is nourishing, and nourishing kidney is its fundamental. Opening a black food shop will naturally bring health and happiness to people in the enjoyment of "eating".
3. "scarcity is the most precious thing": the pricing of food is very particular, and the lower the price, the better. Because the determination of price is a psychological feeling, consumers don't know the cost. But let him feel that your black food is cheaper and better than other foods in taste, color, hygiene and nutrition, and it is worth the money. Therefore, in food pricing, we can abandon the concept of "small profits but quick turnover" and create a pricing strategy of "rare things are precious", "spending money on health" and "spending money on enjoyment". Therefore, the food pricing of "black food restaurants" can be appropriately higher.
4. Play the health card: compare black food with general food:
(1) protein of black food is higher than general food;
(2) The fat content of vegetable black food is higher than that of common food;
(3) The fat content of animal black food is lower than that of common food;
(4) The dietary fiber content of black food is also higher than that of other similar foods, which helps digestion and prevents obesity and constipation;
(5) The contents of potassium, calcium, iron, zinc, iodine and selenium in black food are higher than those in similar foods;
(6) Black food contains "melanin", which is not found in other products.
5. market positioning: everyone likes black food, loves to eat it, and comes to everyone. However, our consumer group is positioned as a new group with better economic conditions and willing to spend money on health and enjoyment.
6. High-quality personalized service: Different objects, of course, should also be operated in different ways. The "high price" can only be achieved through the efforts of "creativity, quality and service".
7. strategic goal: to create a "black food restaurant" business model, which can be transferred to open chain stores in various places when it is mature, thus creating a "black whirlwind".
third, restaurant entrepreneurship