1. Store name

The name of a store is usually brand+category. Users usually search for category words when searching on take-away software, and the store name contains category, which can increase the probability of the store being searched. At the same time, when users see the store on the list page or search page, they can also know what the store is mainly engaged in at a glance. For take-away shops, the store name is an important factor affecting the conversion rate of entering the store, and it is very important for restaurants to have a good store name.

2. Shop Logo

The design of the shop Logo should make the user leave an impression at a glance, and you can add phrases or corresponding pictures of the main categories to it; Don't use too many words in the Logo, otherwise the user won't know what it is at a glance; At the bottom of the Logo, you can add a bid to write some action words, category words, store purpose and so on. Some small shops can also use store-featured products as store Logo to increase visual impact and enhance the transformation into stores.

3. Store score

Store score is mainly calculated according to the evaluation scores generated by the store in the past 31 days. The higher the store score, the higher the ranking, and the more opportunities for exhibition.

4. Monthly sales of the store

The higher the monthly sales list, it means that the products of the store are selected by many users and will attract many users who see the store information to click. During the new store period, the take-away shop should set up the basic order quantity within 31 days as soon as possible in a planned way, and optimize the quality and evaluation of the food in the shop.

5. Shop activities

The full reduction activity is the basic activity of the shop, and it is also an effective tool to adjust the price per capita. The greater the activity, the easier it is to attract users to click, but we should also be careful not to make false full reduction, otherwise the user experience will be bad, and even if we enter the shop, the order rate will not be high; Free distribution activities, like e-commerce, can get the consumption habits of many users and attract users to enter the store to place orders. At the same time, free distribution activities will also have corresponding screening labels and traffic ports.

6. Store brand

To apply for a brand store, it is necessary to have a corresponding business certificate and a certain number of stores.

7. Shop delivery price

From the user's point of view, the lower the delivery price, the more attractive it is to enter the store; From the platform point of view, the lower the starting price, the higher the ranking of the store.

8. Store delivery fee

The lower the delivery fee, the more attractive it will be for users to click. Nowadays, many merchants are used to using free delivery activities.