I'm sure you've seen a lot of methods to promote powder absorption, such as "three axes for powder absorption", "eighteen palms for promotion" and "three musketeers for profit", and you must have received some goods. Today, from the operational point of view, combined with my own promotion experience, I would like to talk about the promotion methods of WeChat official account on catering:

1. Purpose

Generally, WeChat official account aims at profit, and the profit-making methods are nothing more than advertising, sales and content payment. First of all, your WeChat official account has already positioned itself and is mainly engaged in sales, so you should operate around this purpose in WeChat official account.

2. Content

Since you have your own product, you should publish relevant content around the product, such as product introduction, planting process, effect, etc. You are definitely more professional than me, so you can post less content. It is not recommended to add "Today's joke" and "Detective's answer will be revealed tomorrow" at the end. Nowadays, WeChat official account fans tend to be rational and only interested in dry goods. Don't deceive yourself with those tricks.

3. Promotion

At present, there are many promotion methods, such as active powder-sucking methods such as coupons, red envelopes and rebates, and passive powder-sucking methods such as advertising, big V interactive promotion, WeChat group and friends circle forwarding. The most important thing is to have a set of closed-loop operation strategies, which can effectively pull new products and promote activities for a long time.

here are two real cases of promotion for friends. A brother's hometown is in a third-tier city in the north, and he opened a restaurant with an area of 71 square meters, mainly making cauldron dishes, which local people prefer to eat. The store is in the village in the city, surrounded by supermarkets, construction sites and office buildings. After four months of work, the basic business is flat. I gave him some suggestions to introduce the implementation process in combination with my long-term online marketing method.

There are three steps. In the first step, he made 1111 sales promotion cards. Later, he named it "full card". 5 yuan ate his fill and distributed it to a nearby supermarket site. The main purpose was to drain the water. Many people didn't know about his shop. The number of people passing the "full card" increased by three times than usual, and then he issued 2111 more cards. In the past month, he was able to sell about 11 bowls every day.

With the flow of people, you still have to make a profit. The profit of a full card is very small. If the original price is suddenly restored, the traffic that you finally attracted will definitely be lost. Therefore, in the second step, I propose to launch a "reduction card" to promote the activity of existing customers. Each card can reach 2 yuan cash, and the original price is a bowl of vegetables in 8 yuan. Now you only need 6 yuan for the card, and everyone still accepts it. 3,111 reduction cards have also been issued. This process is basically about 111 bowls a day.

in the third step, after my discussion with him, I withdrew from a scheme of continuous innovation. After all, no one eats this every day, and everyone needs to change their tastes. This is because we hope that customers can actively introduce customer fission, and we have introduced a common scheme, which is full of 31 yuan and less of 5 yuan, to introduce how this ordinary scheme has become unusual in this small shop. First of all, the tables in the store are all four stalls, so we should make a fuss about these four stalls, because the owner of the store makes big bowls of dishes and some cold dishes. One bowl of dishes is 8 yuan, and four people are 32 yuan, which just meets the requirements of reduction and exemption. We can all imagine how customers help us split customers. "Where to eat at noon?" "Big bowl dishes, bring Xiao Liu and Xiao Li, and four people will spell 31 minus 5". In fact, four people often have one or two cold dishes when eating, and the consumption is 37-43 yuan.

In this way, in seven months, the sales volume increased by 11 times from 31 bowls to 311 bowls every day, and then three cauldrons and four waiters were added. Plus the daily sales of drinks are around 3111. Here are some digressions. The profit of small-scale catering is not as high as what some online marketing advertisements say, generally around 31%-41%, and pasta is a little higher. Don't listen to those joining advertisements.

There are many marketing strategies of innovation, promotion and retention, and the key point is to form a closed-loop, long-term and effective marketing plan with one's own products. I hope I can enlighten you a little.