The reason why McDonald's invests in selling coffee in China is naturally because of the huge market potential and strong consumer demand in China. China has a population of 1.4 billion, which is a veritable country with a large population. Many big fast food brands, such as McDonald's and KFC, are optimistic about the development in China and choose to invest and open stores in China. Under the influence of the COVID-19 epidemic, in fact, shops in many countries are closed, but China has already resumed work, as always. In this case, it is not surprising that major brands want to go to projects one after another and make money in the China market. As we all know, the popularity of McDonald's among consumers in China is still very good. It is obvious that McDonald's has found huge business opportunities by choosing to invest and sell coffee in China, which can bring huge income to McDonald's. Looking at the big coffee brands in China, they are actually doing well. Imitate

Now McDonald's and KFC have begun to pay attention to China people's dining habits and ways. For example, McDonald's will imitate some fast food in China to produce some products that are grounded in the consumption habits of China people, and have achieved unexpected results. Therefore, McDonald's is still very willing to imitate in the competition of major brands. The profit of coffee is huge, so it is reasonable for McDonald's to choose imitation. Having a cup of coffee at McDonald's will greatly increase the possibility of business people entering McDonald's, which will undoubtedly drain McDonald's. Keep pace with the times

Now the development trend of McDonald's is actually not optimistic, because adjusting strategic projects in time and keeping pace with the times is the first thing McDonald's should do in the China market. And McDonald's also happens to be bullish on the coffee market, so it will naturally invest and sell coffee in China. Although coffee is not the mainstream drink for consumers in China, many business people still love coffee very much.

It is unknown whether McDonald's starting point for buying coffee in China will be comparable to the major coffee brands in China, but it is undoubtedly wise for McDonald's to graft this project.