The catering planning template is a collection of 5 catering planning articles. 1

(1) Requirements for the preparation of catering marketing planning books

A hotel marketing planning book can have different forms according to the purpose of the planning book and who it is for. Especially for different objects, the planning book should have different contents. In general, according to the confidentiality of the plan, it can be divided into two types: internal plan and external plan.

1. Internal planning book

The internal planning book is top secret, which is only for the reference of the hotel's top decision makers. Its form can be roughly the same as that described in the previous chapter, but it should be explained in detail in the following seven countermeasures (these seven projects should be kept strictly confidential)

(1) Interpersonal relationship countermeasures in the process of planning and implementation;

(2) Plan the countermeasures of relevant organizations and groups in the process of implementation;

(3) Plan the financial countermeasures in the process of implementation;

(4) Obstacles in the process of planning and implementation and elimination countermeasures;

(5) Countermeasures for mass media relations during planning and implementation;

(6) government agency countermeasures related to planning and implementation;

(7) Legal issues related to planning and execution.

(II) External planning book

The external planning book is a non-top secret document for the reference of the planning external participants (but it is still confidential to the general public). Attention should be paid when compiling:.

1. Grasp the "degree" of confidentiality, and the core secrets of planning should not be revealed in the external planning book, but peripheral participants must be interested in planning and make clear their responsibilities and action plans in this activity.

2. Write from the other side's standpoint, and the tone and thinking should satisfy the other side. For example,

Proper use of honorifics can make the planning recipient feel more intimate with your planning scheme;

the logic is clear, and it is written in outline form;

itemize as far as possible, focusing on the arrangement;

don't use words that the planning recipient doesn't understand;

the parts that need to be specifically appealed should be discussed in depth and detail.

3. With the attitude of "reciprocity", point out the benefits and related benefits of the proposal to the planning recipient.

(3) Writing skills of marketing plan

1. In a formal marketing plan, an abstract and a preface should be attached. It is best to write the preface in a general way, such as using flow chart or system diagram.

2. Before writing the marketing plan, you should reflect the whole plan on a chart.

3. Clever use of various charts.

4. Give evidence appropriately.

proof or examples can be both positive and negative lessons. Of course, you can also choose some successful examples of foreign enterprise marketing to support your own plan.

5. Explain the problem with figures

Any economic activity should consider the relationship between economic quantities, such as sales, profit rate, market share and price. Therefore, in the marketing plan, we should pay attention to the use of numbers to illustrate the problem, and there should also be a number of planning arrangements in the marketing plan.

6. The planning book system should be orderly, and some parts can also be expressed in a more relaxed way.

7. Connect the preceding with the following among all parts of the planning book.

8. Pay attention to the appeal of the layout of the planning book.

the quality of meals in the hall, offering suggestions and suggestions; Catering planning article 2

1. Origin of activities

In order to celebrate the annual "June 1st" International Children's Day, let the children spend a happy and meaningful holiday and create opportunities for parents to care about their children, * * Catering Group has carefully prepared delicious children's packages, colorful cultural parties and colorful cakes for the children, and the doors of various restaurants are decorated with colorful balloons, so that children can be truly happy during June 1st. At that time, various departments in Jiangnan will launch a series of fine dishes and delicacies. Through this activity, Jiangnan's reputation in Taiyuan and Shanxi will be improved, more families will be attracted to spend in various departments in Jiangnan, and parents and children will come to Jiangnan to share delicious food and experience happiness.

Second, activity time: May 28th-June 1th

Third, Children's Day activity program theme: Happy childhood is wonderful-Jiangnan Art Children's Day

Fourth, Children's Day activity program content

At that time, various ministries in Jiangnan will give children and friends who participate in the activity a surprise, a happiness, an unforgettable memory and an unforgettable life by planning theme activities.

(1) Program design of "Happy Childhood is Wonderful" Art Children's Day party in the hotel:

All children who order the children's package in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competitions should be signed up in advance), and all the winning children will be given gifts.

1. Children's Song Singing Competition: The repertoire consists of 21 children's songs in the background music. One, three and the hotel will be held at the same time, and each department will determine the number of children's entries according to the situation.

2. children dance performance: provided by Oriental Jiayi Performance Company, only staged in the middle of the hotel party, which is implemented by Xu Dingming.

3. Children's Painting and Calligraphy Competition: All children who come to the store in advance to book children's packages can sign up for the painting and calligraphy competition. All the guests at the party are judges, and the top six will take a group photo at the hotel as a souvenir and present prizes.

4. Interesting riddle guessing: * * * There are 111 riddles, one part, two parts and the hotel at the same time, and the hotel party will be arranged at random, and the host will be responsible.

5. Jiangnan Children's Song Recitation Competition: It will be held simultaneously in Part One, Part Two and Grand Hotel.

Welcome to June 1st, smiling, mom loves her baby

Come to Jiangnan, get together and have a family fun on June 1st

Eat a big meal, play games, baby should love mommy

Ride riddles, and get a prize, Jiangnan will give you an expression

Sing children's songs, dance and take a group photo, and have a sweet walk

East. Everyone is happy when visiting the west.

Fill the tea, and serve the dishes to Qiao Auntie.

As long as the baby is happy, Auntie is tired, there is no problem.

Come to the party in Jiangnan on June 1, and the number of food and play comes first!

(2) Linkage promotion:

During Activity 1, from May 28th to June 1th, anyone who booked the children's music package in Jiangnan Department I, II and III will be given a free ticket to the children's art evening with the theme of "Happy Childhood";

activity 2. during the activity from may 28th to June 1th, anyone who comes to eat in Jiangnan stores during June 1st will be given a free balloon.

(3) On-site decoration of the hotel party:

1. Stage design: The background cloth with the theme of "Happy childhood is wonderful" is decorated with pink gauze and balloons printed with June 1st greetings, highlighting the childlike and competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and decorated with colored paper flowers.

3. Other decorations: Post the collected children's pictures on the acoustics and glass in the banquet hall as an exhibition. Dining planning article 3

1. Theme of the event:

"No more bachelors, dining is not lonely"

2. Time of the event:

21xx 11

3. Venue:

xx Restaurant

4. Participation method:

Anyone who cares about the WeChat official account of this restaurant.

V. Event platform:

The WeChat marketing activities for Singles' Day were carried out on the basis of the functions of lucky turntable, gift box opening, micro-voting and coupons on the xx WeChat marketing platform.

VI. Activity form:

1. "Pay attention to the restaurant, and give free gifts on Singles Day"

When you visit the restaurant WeChat official account on Singles Day, you will get a cold dish, a drink and a dessert. (Each table is limited to one. )

2. Lucky roulette, eating Hi Double Eleven

Users can get a meal for 4-6 people carefully prepared by our restaurant by replying to the "roulette" on this public platform.

event prize:

first prize: exquisite meal for 4-6 people (468 yuan)

second prize: gourmet coupon (111 yuan)

third prize: fish head with chopped pepper (118 yuan)

3. I want to open the gift box, and I want to eat both the object and the restaurant WeChat

.

reply to the keyword "unpacking the gift box" on the restaurant wechat platform;

after receiving the gift box, invite 3 friends to help open the gift box.

event prize:

first prize: 1+1 set meal for two (RMB 256)

second prize: a voucher of RMB 111

third prize: a signature dish of RMB 11 (original price of 99 yuan)

4. Sing love songs and win the king's meal

October xx-xx.

5. Sign in on WeChat, and enjoy the discount

Anyone who signs in on WeChat for more than 11 days (including 11 days) will get a coupon worth RMB 111 (coupons can be used after spending all the money in 511 yuan)

In addition, customers who participate in the above activities and eat in the store will be given a rose when spending more than RMB 111.

the final interpretation right of this activity belongs to xx restaurant. Food and beverage planning article 4

Since ancient times, "food is the most important thing for the people". In order to improve the popularity of the city in the catering industry, to make the general public taste fresh and delicious snacks from all over the world, and to promote the economic development of the city and win the love and support of consumers, this advertising planning and marketing plan is hereby formulated for the reference of the municipal government.

a foreword

With the development of economy and the continuous improvement of people's living standards, the catering industry has mushroomed and developed vigorously, and the phenomenon of "each leading the way for one or two years" has aroused the reflection and reference of most operators. At present, the catering industry outside the university has great development potential.

University is not only a place for people to pursue advanced studies, but also a buffer point for many young people with high blood to enter the society. Here, they learn a lot of things to be learned in the society in the future, such as entertaining guests and socializing. . For them, maybe they didn't adapt to it at first, but they got an opportunity to practice in college. Nowadays, it seems to be an unwritten rule to treat people to dinner in universities, especially on weekends, and snack bars outside the school can be said to be endless; Perhaps it is the discovery of the potential, and the market competitiveness is perfectly reflected here. Various snack vendors have their own strategies, so that there are countless snack bars around. However, perhaps there is no good plan, and various snack bars are mixed here, and may even be irregular. Health and safety are the biggest problems.

In order to provide a hygienic and safe dining place for college students, the Municipal Food and Beverage Department has decided to establish a stylized, regional and fashionable food street, which can not only facilitate the public's diet, but also enable people from all over the country to appreciate the unique charm of our city, not only in terms of scenery and humanity. .

second market research

the market research work of this advertising marketing plan is divided into several aspects: market background analysis, consumer psychology analysis, market positioning and advertising hype route analysis.

1. Analysis of market background

Looking at the development form of off-campus catering industry in recent years, it has gradually attracted investors' attention. Especially in recent years, the Ministry of Education has intensified its education and introduced many policies. The development of off-campus catering industry can not only promote the re-employment of social people, but also provide part-time jobs for the majority of college students, and exercise students' practical ability from another aspect, so that they can get more direct contact with society and get exercise. . Moreover, the food industry has always been an unbeaten industry. From the perspective of consumers' demand for the food industry, this demand is increasing. In the face of this unprecedented profit development space, this has also enhanced investors' investment confidence in this area. .

-a large-scale and comprehensive food street can inject new vitality into the urban catering industry.

2. Analysis of consumer psychology

Since ancient times, the famous dishes "Sichuan", "Shandong", "Jiangsu" and "Guangdong" have been a "family banquet" that China people never tire of eating for free. With the development of the times and the infiltration of overseas food culture, western food, Japanese food, Korean food, buffet and so on have gradually appeared in China restaurants, which is an alternative cultural exchange based on seeking freshness. .

-further satisfy people's consumption psychology of seeking novelty, material benefits and taste.

3. Market positioning and analysis of advertising hype route

Far away, as far as the catering development in this city is concerned, there is a strong catering culture here. There are countless successful examples of various high-end hotels and cafes. While learning from them, accurate market positioning and advertising hype routes are the key considerations.

-establish humanistic connotation and highlight cultural themes. Food and beverage planning article 5

1. Introduction to planning

The economic situation has a decisive influence on the food and beverage industry. In China, with the development of economy and the acceleration of people's life rhythm, people tend to eat out more and more to save time. Although there has been a global financial crisis, economic depression, and domestic enterprises have closed down, the catering industry alone will be a constantly developing industry. It can be said that the catering industry is an industry that is little affected by the financial crisis. Restaurants can be classified in many ways, including style, menu or cuisine, market segmentation, theme or consumer awareness. Stores are set up in a variety of ways, from traditional pilot projects to convenient western-style fast food or luxurious hotels. According to the service type, there are full-service restaurants, ordinary service restaurants and limited service restaurants. How to keep the century-old restaurant going without being replaced by other new restaurants? How to make the century-old shop develop better than before? This is the top priority of our planning this time.

second, target analysis

in an economic downturn, ordinary table service restaurants are a good choice.

1. Economic factors: Economic factors have a direct and extensive impact on the catering industry, especially for full-service restaurants. In school, what students pursue is economy and benefits, and let them really see the benefits. Most people don't think that going to a restaurant is a luxury, so even during the economic downturn, you won't see ordinary restaurants being left out in front of the door. And in a special environment like school, consumption will not be affected by the social and economic level.