the positioning of catering must be clear, and the catering operation must be properly adjusted, so as to better attract consumers to our center for consumption and improve the operating efficiency of our store. 1. Analysis of market environment 1. The most important thing is the positioning of catering business. If the positioning is wrong, the market opportunity will be lost and the initiative will be missed. Secondly, the positioning of target customers is not accurate and too narrow, which needs to be further explored. The main feature is that waiting for customers to come to the door, relying on government departments, Tongmei Xinzhou Co., Ltd. and some related households as the main customer groups, lacking ordinary individual consumers. It shows that we are not attractive enough to individual customers in the city, and it also reflects that the geographical location of the conference center is biased, and the attention procedures of our center in the individual market need to be improved urgently. In addition, there are still some problems in the service quality of catering, which affects consumers' confidence in coming to the store for consumption. We should decisively determine the positioning of business and target market. We should fully tap our own advantages, broaden the market, reasonably consolidate the existing consumers, and carry out large-scale and normal marketing to promote hotel products. The investigation team of Tongmei Group thinks that the hardware level of our center is first-class, and I think the service level has also been raised to a new level, striving to achieve the best in the region. At the same time, the reception of tourism teams needs to be developed and strengthened. 2. Analysis of competitors: There is no liquor < P > shop with similar grade in our center around Duncun, which is the location advantage of our center. Although the four famous families in Duncun are old-fashioned stores, they do not have the strength to compete with us in business ability and scale. The obvious advantage of our center lies in its large scale, sufficient rooms and numerous meeting rooms. From the three national conferences we have received, we can see that our reception ability is superior to the other four, and the direction of catering business. Do a good job in meeting reception market. It is necessary to achieve the business strategy of leisure and sightseeing in Xinzhou scenic spots, business activities, government reception, eating and living in the same coal. Second, management analysis 1. Optimize the kitchen structure to create excellent catering products. The cost of kitchen staff structure accounts for an important share of catering costs, and the cost expenditure should be directly proportional to its products. At the same time, the staff structure should be optimized to create high value-added catering products at low cost. After the business positioning, the first task is to optimize the kitchen staff structure and finalize the catering products. 2. Improve and implement the Document Set of Quality Management System of Catering Department, which is compiled by our department according to the advanced management mode of Catering Department and has guiding practical significance for the daily management of Catering Department. We will further improve, optimize and implement it to achieve the standardized operation of Catering Department.