What is explosive marketing? What are the methods and steps of blasting marketing?

Blasting marketing is also called conference marketing and event marketing. "Blasting marketing" is an extended marketing concept, which concentrates all resources that can promote the transaction and reserves a large number of accurate customers for fixed-point promotion. The concept of "explosive marketing" first appeared in the domestic home market from the first half of 20 12. Put all' gunpowder, detonators and fuses' in the best time, place and location to detonate, accurately target customers through accurate market customer orientation, and focus on bombing marketing. In fact, the meaning of blasting marketing is precision marketing, promoting in specific places or communities, and finding potential customers. After full preparation in the early stage, focus on marketing customers at an appropriate time.

Blasting marketing method:

1, since we want to do explosive marketing, that is to say, how to find target customers as much as possible, how to find accurate target customers, and how to find more.

2. To find more customers, let customers who want to buy furniture know. It's best to let all the people in the city who want to buy furniture know when you will do this promotion.

When a large number of people come, you should find customers who want to buy furniture in time and let them go to their own stores.

4. When customers enter the store, the layout of your store furniture, how to increase the number of customers entering the store, and how to improve the transaction rate of customers entering the store.

What will you do if the customers who come into the store are still hesitant this time? What would he do if he said he would buy it for you next time?

6. Have you joined the league? Can you give customers "first-line" service? Such as building materials, furniture, home improvement and a series of alliances.

Blasting marketing steps:

1, market research

By improving the quality of furniture marketing decision-making, solving the problems existing in furniture marketing or looking for opportunities, we can identify, collect, analyze and disseminate marketing information systematically and objectively.

2. Theme planning

Each activity has a corresponding theme, some related to festivals and some related to their own anniversaries. In short, all the themes that can be used for activities can be tried, and the more attractive the better.

3. Set up a blasting team

There are many people in need, so we can recruit them temporarily, train them and define the division of labor.

4. Target structure

Can be divided into many independent groups, set their own goals, and finally compare.

5. Alliance marketing

The secret of improving performance tenfold.

6. Community promotion

7. Telecom marketing

Mass SMS and telemarketing can screen out some customers, invite accurate customers to the store and improve the attendance rate.

8. Electronic networks have been exhausted.

9, material design and atmosphere layout

10, interception: Jianghu and Haijiang Law