Advertising is an important means of restaurant branding First of all, the restaurant should be aimed at the target market, choose the right media, increase brand publicity. Product publicity should be based on the needs of the target group of consumers, focusing on highlighting a "quality" word, such as refined dishes, high-grade business restaurant services, should be directed to high consumers; fresh style, unique cuisine, folk-type restaurant, should be directed to the urban back to the family; warm environment, home-based service restaurant, should be directed to the people of the general public, and to tree brand and consolidate the image as a breakthrough. In order to strengthen the brand, consolidate the image as a breakthrough, and strengthen the impression of the product in the consumers. Usually used in the electric television, radio, newspapers, light boxes, signs on the publicity approach, or targeted chefs to speak dishes, customer reviews. Engage in some of the benefits to consumers, so that consumers can not forget the activities, in order to really enhance the corporate image, to promote the improvement of economic efficiency. Restaurants to really do "good wine will also yell", a taboo regardless of their own characteristics and the size of the target market and the object, spreading chaos, the result is "wide seed thin harvest"; two taboo "thousands of horses crowded through the one-tree bridge ", a swarm of price wars; three taboo "play when you forget the ads, lag busy ads," the quick success of the "advertising myopia". The U.S. economic community has a motto: "commodities are not sold out to do when the ads, commodity sales out more to do advertising. Many famous foreign food and beverage companies, not only focus on advertising, and annual advertising costs as the first budget each year, this practice is worth learning. Secondly, the restaurant to expand visibility, establish the brand to strengthen the enterprise integrated communication efforts. The sea of business ...... surging, in business. Catering enterprises should be treated with a strategic vision of brand promotion and advertising, which should, in particular, strengthen the integration of communication efforts. The use of product life cycle theory and products, channels, prices, promotions and other marketing factors integration strategy, market segmentation, based on the positioning of the restaurant, scientific advertising positioning, based on different seasons and seasonal characteristics of the dishes, adjustments and control of advertising investment, to determine and adjust the advertising objectives and advertising strategy. In addition, we should also pay attention to the advertisement's reach, communication frequency, acceptance rate, consumer impression, sales growth, etc. The measurement of advertisement effect, pay attention to the overall planning of the advertisement activities, pay attention to the overall effect and long-term effect. Chengdu Ba Guobuyi Restaurant has successfully planned a series of brand promotion activities in recent years, such as the discovery of culture and folk dishes, and the return of urban villages, so that a catering company specializing in local folk dishes in western Sichuan has set up the image of a rustic, original folk restaurant in the minds of the general public, and through the media advertisements, the launch of the introduction of the new characteristics of the restaurant's new dishes "Banguo Buyi weekly dish" series of advertising, and constantly enhance the corporate image, and strongly promote product awareness, reputation of the ascension, so that "Banguo Buyi waiting for you to go home" to become a return to the city of a family's spiritual home, gourmet paradise. This is exactly where the success of the restaurant brand establishment. Again, behind the brand is the culture, borrowing the power of culture to construct the enterprise brand, is an important way to continuously improve the image of the enterprise. Chinese five years of deep cultural connotations and "a dish a frame, a hundred dishes, a hundred flavors," the perfect combination of magical cooking, naturally, can create a culture at the table, food into a unique cultural landscape. Catering enterprises to the Chinese culture as the "main ingredient", to the profound diet for the "auxiliary materials", with the help of modern scientific management of the careful blend, naturally can do a good job of catering culture brand this "big dish! ".