In fact, in 20 19, CCTV Spring Festival Evening has taken the lead in using 5G technology, and the low delay of the network ensures the best live broadcast effect. However, if the change of 5G to society is only understood as? Faster 4G? Or the internet of everything, that's just shallow.
As a financial observer and communication practitioner, financial writer Gao Chengyuan has been a brand consultant in the communication industry for a long time. Before the dawn of 5G, he wrote an article to predict the change of the bottom logic of society. What he said is for reference only. If there is any fallacy, it is normal.
First, face recognition is standard.
Face recognition has become a standard in all walks of life and is used everywhere. The first change is the payment and marketing industries. Face-brushing has become the mainstream payment method, and what you see is what you buy. On the basis of improving the security and efficiency of payment, the account-based membership system will be completely replaced by the face membership system, and the era of accurate and personalized marketing will really come.
Secondly, does face recognition make society? Access control? The system is very efficient and accurate. It is not necessarily the real owner who enters the community with the owner card, but it may also be a pickpocket who opens your anti-theft lock with the key? Face recognition will completely change this situation? And in the case of higher frequency, you don't have to pack your bags after work. Do you spend dozens of seconds touching buttons at home every day? Even daily documents such as ID card and driver's license are integrated into the face. When boarding at the airport, as long as you don't wear a mask, you don't need to bring anything.
Again, face recognition, let? Form? And then what? Password? All disappear (no effect). Think about how many times you log in to various systems and apps every day and how many times you forget to reset your password? Think about it. Isn't it cool?
Second, drones and unmanned driving
5G network can truly liberate human hands through sensors, cameras and high-precision maps updated in real time, and driverless driving will become the mainstream. Someone is driving? Will fade out or be banned (manual driving is far less safe than machines). In the unmanned scene, traffic congestion will be greatly improved due to the orderly driving of all vehicles, extremely small distance between vehicles, unprecedented improvement in traffic operation efficiency.
Due to the application of high-precision maps, drones will completely reconstruct the new retail industry. Point to point? UAV distribution+brush face certification perfectly solves the last mile problem of new retail, and the distribution efficiency is unprecedentedly improved. On an outing, you ordered a crayfish three kilometers away on the grass without even entering the address. When the store receives the order, it will be done immediately and handed over to the drone for distribution. The drone is located based on the mobile phone, quickly flies to your fixed position, brushes the face for authentication, takes away the crayfish, and the order is over?
Of course, the large-scale application of drones and unmanned driving will bring other social ethics and even legal problems. A high-speed driverless car was carrying a car owner, and a group of children suddenly ran into the middle of the road, either hitting three children or diverting to the cliff. Does the inevitable accident hurt three passers-by or a car owner? Whether a driverless car should be responsible for the owner who bought it or minimize the loss is an ethical issue and a systematic issue that must be studied and solved in this era.
Third, is the job suitable for you? It's far away, but it will be punished?
As a matter of fact, the current job has been given to us? It's far away, but it will be punished? The existence of WeChat blurs the boundaries between work and life. Even if you are on vacation thousands of miles away, it is the new normal for customers and leaders to get into work immediately.
In the 5G era, AR\VR and other technologies are widely used in the communication field, and the boundary between virtual and reality has basically disappeared in the communication and social level. Multi-person communication, virtual reality conference is just around the corner. Business trip? The necessity of long-distance education, long-distance medical treatment and long-distance government service is getting lower and lower. At the same time, the sudden increase of work pressure at any time and anywhere puts forward new requirements for modern people's body and mind.
Fourth,? Do you want to live in a house? take for granted
Why is real estate speculation so fierce? Why are housing prices so expensive in first-and second-tier cities? The essential reason is that houses in first-and second-tier cities, especially those in the central school district, represent high-quality educational and medical resources, with less commuting time and low cost?
In the 5G era, virtual reality makes online education and online medical care possible, and work and communication anytime and anywhere have changed the working methods of many knowledge workers. Working? Being a way to go to work is not the only way, or even the mainstream way. Will the employment mode be used as needed? U disk? The partnership model has influenced and even replaced it.
When telecommuting or even inter-provincial work becomes a way of future work, commuting will naturally not become a necessity, and distance will naturally not become a problem. Living in Zhengzhou and working in Guangzhou have become the norm, and the house has truly returned to the residential property. Geographical location will not become the most important attribute of a house, but the comfort and experience of living will become the focus of people's purchase and the new demand explosion point.
Verb (verb's abbreviation) The creative industry has developed rapidly.
In the 5G era, artificial intelligence has developed rapidly. Drone delivery makes the deliveryman hours, and the driver disappears. In fact, jobs such as customer service, accounting, bank teller and typist will all be replaced by robots (even in the process of replacement). In short, all repetitive tasks may be replaced by robots, and the most popular thing in the whole society is the creative industry. Of course, in the creative industry, the repetitive work, such as designers who only do normal typesetting and expansion, has long been taken away by Ali? Ruban? The trend of system replacement and truly creative talents are scarce resources in the future.
When everyone becomes a partner instead of an employee, IP and brand will become just-needed resources that everyone needs, the demand for marketing and personal brands will flourish, and the brand creative industry will usher in another one? Golden age? .
Sixth, market transparency rebuilds trust.
Any market wants to develop healthily and realize? Good money drives out bad money? Never rely on the seller's self-discipline, but on the buyer's discrimination. When the buyer lacks knowledge and information, what is information asymmetry? Trust crisis? This is an unprecedented outbreak.
The sanitary condition of the hotel is always a hot spot. You don't know if the restaurant uses waste oil. In the case of opaque quality, the whole society enters? Low price vicious competition? And then what? Trust crisis? Double trap, and even the media said we entered? Harm each other? .
In the 5G era, all walks of life, with the development of technology, all walks of life? Transparency? Become just needed and standard. Taking catering as an example, from the traceability of ingredients, to the preparation of dishes and the treatment of kitchen waste, transparent kitchens have become standard, with full HD display, one-click preview on the mobile terminal and full supervision by the regulatory authorities. All people are supervisors. Good money drives out bad money? Quality has become the bottom line of the whole society.
You can see the leopard in the pipe. The change of 5G to society is by no means limited to this. The above predictions are just a prelude or even an episode of the 5G era. Let's wait and see the real 5G symphony.