the difference between the marketing method of private domain traffic and the traditional marketing method lies in the closer relationship between users and stores in private domain traffic. The traditional marketing view will think that customers are just consumers, and stores only care about how much customers spend. However, from the perspective of private domain marketing, customers will be considered as participants. Every customer who keeps close relationship with the store can bring word of mouth and traffic to the store, so the store needs to gradually improve the relationship between customers and the store through private domain operation. Some store managers may have questions. Private domain operations are very tiring, such as staring at the community every day to manage and reply to messages. So is there any direct and effective work content that the clerk can focus on? Or are there efficient tools and methods to reduce the burden? The answer is definitely yes. I suggest that restaurants operate private domain from two dimensions, and do a good job in service and content. Doing these two things well can gradually cultivate the trust of private users in the store, which is beneficial to the subsequent transformation into customers' spending in the store again and sharing to bring new customers and new traffic. This time, let's talk about how restaurants can provide good service. There are two entry points: first, do a good job of online service system based on communication; Second, do a good job in integrating online and offline services. Catering stores can provide the most basic and important service through enterprise WeChat, which is to maintain good communication with customers. Good communication requires timely feedback, for example, one-on-one private chat can respond in time, or when a user disturbs the order by advertising in the community, the store can respond and kick the user out at the first time. If it is unrealistic to rely solely on manpower to achieve 24-hour timely response, let alone whether it is feasible, labor cost is also a big problem. Therefore, the multiple intelligent operation functions provided by Huomenmen Group are very worthy of being used by catering stores to help them make timely response and community management. First, in addition to the welcome language and welcome language function mentioned before, in fact, the enterprise WeChat customer base also has the function of automatic reply. Auto-reply is a standard reply content set for customers' common questions. Administrators can add keywords and auto-reply messages in a unified way, and group owners can turn on the auto-reply function in chat. Then the customer asks questions in the group @ assistant or service staff (that is, employees of the enterprise). Then, the assistant robot will automatically send the message content according to the keywords. Second, the automatic group kicking function, which can enable the customer group to start the anti-harassment mode. Users who advertise and screen are automatically removed from the group chat, and are set as blacklisted users who are forbidden to join the group. Third, the elimination of group members means that the group owner can screen out customers who have repeatedly joined the customer group and remove them from the group chat as needed. The headquarters of catering brands can also be uniformly screened and removed after being confirmed by the group owner. For example, if an advertising party or competitor enters multiple communities, it can be checked and eliminated in this way. Fourth, the group administrator function. Enterprise WeChat customer base can set up group administrators. For example, the store manager can set up corporate micro-signals of up to 3 clerks as administrators to assist in management. The group owner can set enterprise members as group administrators at "..."-"Group Management"-"Group Administrator" in the upper right corner of each customer group. The ability of group management includes: modifying the group name by chatting with more than 111 people, publishing group announcements, setting the way of joining the group, confirming the application for joining the group, and removing group members. Fifth, it is a key function of enterprise WeChat to do a good job in private domain operation, in-service and post-service inheritance. This function does not need customer confirmation, and the administrator can transfer the customer of a resigned or on-the-job employee to another on-the-job employee with one click in the background. The administrator can transfer the customer in the background. After 24 hours, the customer will be automatically transferred to another employee set by the administrator. This function reduces the work that employees need to communicate with customers themselves and ask them to re-add, thus avoiding the possible loss of customers. At the same time, administrators can also use this function to flexibly allocate customers to different employees. Through these five functions, restaurants can more effectively realize an online service system based on communication. And the function is intelligent, in fact, only catering stores need to concentrate on the topic of communication. Then, the online service system is done, and the next step is to integrate online and offline services. Why and how to do it? First of all, although there are online and offline services, the essence of doing a good job is the same. They all give customers a good experience and make customers leave a good impression on restaurants. There are many offline services in restaurants, such as waiting in line, making reservations, ordering food, taking out food and so on. Even in fact, offering discounts, holding store activities and so on are all part of the service. Catering stores can completely integrate online communication services with the services that are already being done offline. For example, the community of McDonald's undertakes the services of handling offline customer complaints, issuing coupons to guide customers to shop, and forecasting store activities, so as to maintain operating costs and improve service efficiency. For another example, a restaurant actually does not need to build a membership system. Only in the enterprise WeChat, it can be realized, and customers can know the equipotential information by sending messages to the clerk. Moreover, restaurants can also take pictures in the community when customers are dining, and as long as they take pictures, they can enjoy the same welfare benefits as the membership price. In this way, catering stores can realize the operation effect that online store group customers are continuously active, offline promotes consumption, and online and offline services are combined in a low-cost way. If you also want to change the current situation of your own restaurant operation and start the journey of private domain traffic operation, then I strongly suggest that you learn about huozhongscrm and make a thorough reform of smart restaurants!