Swarovski's flagship store (Swarovski Ginza) in Ginza, Tokyo is designed from Tokujin Yoshioka (Tokujin Yoshioka), and Swarovski will take this Tokujin Yoshioka design as an example to transform its other stores.

the design theme of p>Swarovski's Tokyo store is "crystal forest"-crystal forest, and the door head is hung with a curtain of stainless steel mirror columns, and the rows of stainless steel columns reflect the brilliance. All the walls on the four sides of the interior are white and decorated with vertical reliefs, which allow you to go deep into the environment and set off the crystals (visual and emission effects) inside, plus transparent display cabinets to make them shine in the forest. The stone on the ground is also embedded with crystals, which look like fossils. The chandelier in the center is like a waterfall in the sun, covered with crystal stairs.

Swarovski and Tokujin Yoshioka can be called an excellent combination. Swarovski's products are crystal, transparent and shiny, and Tokujin Yoshioka is the best designer in this field, which is light, transparent and dreamy, such as several of his exhibition designs, Lexus Milan exhibition in 2116. If we look at the two from the other side, Swarovski produces artificial crystals that are still expensive to sell, and Tokujin Yoshioka's design is always very attractive. "Attraction" often makes people immediately have a defensive subconscious, such as no connotation. Compare Tokujin Yoshioka with other Japanese designers. Tokujin Yoshioka may not have a deep philosophy, but design is not a book, what's more, you can't refuse it, because Tokujin Yoshioka's design, including the "attractive" part, is pure and transparent, just like crystal.