Short video bandwagon path conversion bandwagon turnover rate of 3 dimensions

account up powder

1.content up powder

Stick to the vertical works

2. . guide up powder

Video or comment section to guide attention

3. put up powder

such as the placement of DOU + (Jieyin content heating and marketing and promotional products)

4. comment on the increase in powder

friends tone, create a persona

5. hotspot up powder

Participate in the hot search/controversial topics

6. interactive up powder

Referred fan groups, push each other

Bandwagon process selection direction

The bandwagon process

①Select the track, set up the positioning - grass number, unboxing number, evaluation number, drama number, etc.

②Determine the persona, play what entrepreneurs, product managers, experts / buyers, reviewers

③Write planning, how to shoot -- section -- rhythm -- topic -- script -- props

④ run data, do iteration -- focus on indicators: the number of views, favorites, comments, the number of fans, the number of likes, turnover, forwarding volume

⑤ do interaction, keep fans p>①From product evaluation: true and false evaluation, experimental comparison

②From the knowledge of popularization: dispel rumors, practical advice

③From the supply chain: raw material origin, processing factories

④From the use of the scene into: personal trial, unboxing demonstration

Bringing the deal

Short video with the goods

1 real evaluation + real product promotion

2 product experience + comment promotion

3 professional knowledge + recommended promotions

Live with the goods

1 oral product selling point

2 show the product effect <

3Low price and limited promotions

The 3 content dimensions that affect the turnover rate of the bandwagon

1There is no absolute relationship between fun and turnover rate (e.g., the drama category is good for bandwagon, and the plot has little to do with it, but an increase in the number of broadcasts will bring about an increase in the amount of sales

2The topic and turnover rate are relatively correlated; the closer the relationship of the topic to the audience, the more favorable it will be for the bandwagon to be broadcast. The closer the relationship between the audience, the more conducive to turnover

3 Scenario and turnover rate is a positive correlation; the stronger the product's scene generation, the stronger the ability to bring goods