Zhonghui Design (professional logo design company) Answer:

In LOGO design, the design principle and form are very important factors. Here are some principles and forms of LOGO design.

I. Design principles

1. Simplicity: simple and clear, helps to remember.

2. Ease of recognition: immediately remind people of the enterprise or brand.

3. Scalability: the size can be freely adjusted.

4. Relevance: associated with brand characteristics.

5. Reproducibility: easy to be created and imitated by the public easily.

6. Uniqueness: can not be made a copy of a company, has its own characteristics.

Two, the design form

1. letter type logo: the use of initials, abbreviations and other combinations of logo, is one of the most common forms; such as IBM, HP, etc., there is also the use of the first letter of the full name; for example, Coca-cola and so on.

2. Graphic logo: mainly based on corporate culture, business and other characteristics of the mascot and other visualization design. Such as the flying horse of Chateau Lafite Rothschild, the square symbol used by NextInc founded by Steve Jobs, and so on.

3. Abstract logo: abstract something and render it into a pattern with unique beauty, such as the musical note logo of QQ Music.

4. Letter plus graphic hybrid logo: letters and graphics mixed use, with the creative conception of the design elements, to visually convey the corporate image. Such as Yiwu Commodity City, capital letter "Y" represents the vision of development, and a logistics integration of the bustling complex Zhen expressed the strength of the platform and brand influence.

5. Symbolic logo: Symbolic Logo is to those who have been recognized or have a broad understanding of the graphics or totems as a revelation to design. For example, the five rings of the Olympic logo, McDonald's fast food restaurant M-shaped golden arches and so on.

Overall, LOGO design should not only start from the corporate positioning, but also consider its key principles and forms; only in line with the corporate culture, effectively convey the brand message and cause consumers to **** song of the design program is the best LOGO design options.

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The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design, the design industry deep plowing for many years, many cases of experience, I hope to help you.