How to write?
Now the most warm-up before the anchor starts broadcasting is to release a short video to warm up. Among them, how to write a preview copy to attract people to find it? The most direct and effective methods are as follows:
1, direct reserve price, attractive with price:
For example, in the copywriting, you can say, "This product was sold in 59 yuan before, and today you come in and sell it to you at a minimum of xxx yuan! After all, it is selling goods, and the price is always the most attractive choice.
2. Give historical records. For example, in the rehearsal, you can say, "I sold 20 thousand yuan for the first time." There are finally 1w people in the studio today. Use your achievements to attract others into your studio!
3. Attract by the same token, such as through failure. For example, these announcements: "No one in xx for three days in a row" and "A pile of stocks can't be found" show that no one is watching the hard work and attracting others with sympathy.
4. Attract fans with a positive attitude. Third, attract fans with all kinds of failures. On the contrary, the uncompromising positive attitude set off by the bleak data will also infect fans to watch!
For example, the preview copy can be written as follows: How many days and how many things a live broadcast ate attracted 10 fans to watch, which is no small progress!
Need to be reminded that the ultimate goal of selling goods, whether it is preheating or live content, is to sell their own products. Therefore, it is not enough to know the writing method of the copy, but also to master a set of reminders, so that fans will want to buy products in succession under your words and achieve the ultimate goal! This is the ultimate goal of selling goods.
Introduction, no less than 26 words. It is a gradual explanation of the title, but it should be concise, suddenly focused, attractive and readable. It can be a special scene copy such as anchor introduction, product features, guest and fan welfare. The content introduction model is as follows:
This live broadcast is hosted by _ _ anchor, and I will meet you at _ tonight. _ _ Exclusive price for live broadcast of goods, participating fans will get super-high benefits, and the heart is not as good as action, and the discount is waiting for you!
We have given you some sample articles for reference, but the situation of each anchor is different. You can imitate them, but you can't copy them. The preview copy mainly highlights your attraction and is the place to attract customers' attention.