1, the general steps of enterprise information competitor research work. Planning and orientation is is to understand the information intelligence needs, the establishment of information intelligence objectives of the steps, including three basic questions: Shenzhen Zhongwei Zhi Research Consulting Limited need? Why do you need to know this? Once you know, what decisions to make, what actions to take? Information gathering is the step that consumes the most time and resources. The questions to be addressed at this stage are: what information to collect? Where are the sources of information? What methods are used to obtain it? Information processing is a preliminary identification, organization, sequencing steps, or the process of information intelligence, no analysis of the information is worthless. The purpose of the analysis is to put the information collected from all aspects of the competitive strategy in consideration.
2, clear "need" and "demand". "Need" and "demand" are often in a state of separation. Understanding information intelligence needs is a long-term process of integration. Information intelligence personnel should often communicate with management personnel to understand what information intelligence they need and use in the end; and should be information intelligence personnel and decision-makers communication methods and methods of research and training. (1) What is their threat to Shenzhen Zhongwei Zhi Research Consulting Co. (2) What is the gap between Shenzhen Zhongwei Zhiyan Consulting Co. (3) What are their strengths and weaknesses?
3, pay attention to the principle of information collection: continuity and systematic. Information intelligence personnel are often not from the point of view of decision-making, but from the point of view of the collection of information to engage in information intelligence work, so that the information intelligence analysis report deviates from the real needs of users. They should learn to collect information from the perspective of managers. When accepting requests for information intelligence inquiries, it should be made clear what the purpose of collecting the collected information is, which can save the time of managers and information intelligence personnel. Continuity - Keeping an eye on your opponent like a shadow (the so-called "shadow strategy").
4, analyze the problem and determine the search language. The first step in any "test test" is to analyze the problem, to understand the technical terms, the concept of hierarchy, the complex relationship between the company, the name of the financial data, etc., and to determine the relevant search language (classification, keywords, themes, time elements, etc.). Failure to find information is often related to lack of depth of analysis and mechanical matching of keywords in a pairwise manner.
5, "test test" and determine the source of information. Clearly after the demand, information intelligence personnel on whether to find the required information is not sure, "test" is often an important step to fulfill the contract to meet the demand, adjust the collection program. The direct purpose of the "test" is to find appropriate sources of information, and estimate the cost, time and labor.
Shenzhen Zhongwei ZhiYan Consulting Co., Ltd. has long been focusing on industrial information intelligence, market information intelligence, channel information, competitive information intelligence and other areas of investigation and research. The company focuses on the combination and innovation of traditional market research methods and modern investigation concepts, and is one of the most professional and fastest growing professional market research organizations in China. Zhongwei consulting network has been in the culture and tourism, medicine, transportation, home appliances, daily chemicals, food and beverage, automotive, communications, machinery and electronics, clothing, shoes and hats, and other industries for the enterprise has provided research project services.