Last week, the media reported that Huizhou Panda Baking Co., Ltd. (hereinafter referred to as "Panda Baking") had received tens of millions of yuan in the first round of financing. This time, investors are the main investment funds owned by Cao Guoxiong and Wu Xiaobo.
since 2119, catering capital investment has become reasonable. Not long ago, Rednet (ID number: Hongcan 18) made an in-depth analysis of the story of China's catering and capital in its article "China's catering and capital have finally moved from dry fire to living at home". The article mentioned that at present, the funds in the catering market have returned to the cooling-off period, and it is more and more difficult for enterprises to raise funds.
Before Panda sought financing, many online cake brands had been launched and obtained several rounds of financing, such as Happy West Cake and 21 cards. In addition, the competition in the whole baking market is quite fierce. According to American Group Review's China Bakery Store Industry Report in 2119, there are nearly 511,111 bakeries in China.
However, the late panda is not inferior to other brands. Since the establishment of the brand on February 5, 2117, Panda has entered over 11 cities including Changsha, Chengdu, Xiamen, Foshan, Dongguan, Zhuhai, Huizhou and Zhongshan, with more than 5 million users. People who order panda cakes will know that unlike other traditional bakeries, panda cakes are delivered by "pandas" wearing panda costumes. They will also perform live dances, magic tricks and interactive games. If it is the birthday of children in kindergarten, "Panda" will conjure up some lollipops for children by magic. If it is a company birthday party, "Panda" will bring some interesting interactive games for employees to attend. If it's a family gathering, "pandaren" will take out the Polaroid with him, take a photo of the whole family and record happy moments for them.
Yang Zhenhua said that the needs of modern people are entertaining and social. Birthdays are not only for eating cakes, but also for conveying people's feelings. Unfortunately, there are thousands of bakeries in this country, and everyone sells cakes, but few brands have seriously considered how to bring happiness to customers. This is both a gap in the market and a business opportunity.
Therefore, at the beginning of brand establishment, Panda will take this as a starting point and take "making everyone's birthday happier" as its brand mission to create more happiness, surprises and emotions for customers.