is Xibei oat noodle village expensive?

I don't think it is cheap!

At first, I didn't know about Xibei Youmian Village. After China on the Tip of the Tongue became popular, Xibei came into everyone's field of vision.

I have to say that in the Internet age, marketing by taking advantage of the situation can make a brand to a certain extent.

I always thought that Xibei was the restaurant recommended in The Tip of the Tongue, but this is not the case.

Xibei's boss found out that the yellow steamed bun in The Bite of the Tongue made the old man, and paid a lot of money to be the image spokesperson of Xibei, which led many people to think that Xibei was the restaurant recommended in China on the Bite of the Tongue.

Xibei Youmian Village originated in Inner Mongolia in 1988, and has become a representative of northwest cuisine since it came from a snack bar in Bayannaoer.

Xibei Development is located in Beijing, and now it has opened more than 211 chain stores nationwide.

Jia Guolong, the founder, has been running Xibei for more than 21 years. He has developed Xibei from an original "Northwest Folk Snack Bar" all the way up to now, and has made remarkable achievements. His annual turnover is as high as 3.5 billion yuan, and he is also called BAT in the catering industry with Haidilao and grandma's family.

It must be said that Xibei's success is still due to many advantages:

1- The restaurant is clean, the tableware is clean and the hygiene is guaranteed;

2- fast serving;

3- Special dishes taste good and have stable quality;

4- The waiter has a good attitude, and is professional and literate.

However, Xibei also has some problems:

1- the price is artificially high;

2- Generally, the dishes are small in weight;

3- The open dining area is extremely noisy;

I think of some brand businesses around me, such as Adi Nike. A pair of shoes is so expensive, but the quality is not necessarily much better than high imitation shoes, and the cost will certainly be higher.

After all, there are overwhelming advertising endorsements to brainwash you, and people spend so much money in places you can't see to make you see.

The brand may be the reason for the high price, and the more essential reason is that the monopoly brought by the brand increases and the substitution flexibility decreases.

You don't have to eat Xibei Youmian Village, but you don't know which one is reliable for other northwest dishes, especially for the first-time consumers.

Haidilao is also very expensive, but at least you know its taste and standard. If you go to an unfamiliar hot pot restaurant, the result is terrible, so isn't it more risky?

McDonald's and KFC are also expensive and unpalatable (they are expensive only because they are unpalatable), but their national standard tastes are uniform, and people who can accept them don't have to worry about stepping on thunder.

maybe, you can eat it once or twice, and it's acceptable if it's expensive. Anyway, if you haven't eaten it, you can try it.

what's more, the secretary-general of the United nations said yes, why not?