First: I'd rather believe it's true. As an "intellectual", Zhihu, the pioneer of knowledge sharing and knowledge realization in the Spring and Autumn Period and the Warring States Period, took the lead, but the "relevant departments" did not grant Zhihu an exclusive license. With the hindsight and knowledge realization of the major platforms, this is a blue ocean, so question-and-answer modules have been launched one after another, which no one can or should stop. Having said that, everyone seems to have forgotten Baidu's great contribution in the early days. Can't help but mention pioneers such as Baidu Know, Baidu Encyclopedia and Baidu Post Bar. It can be said bluntly that these "various questions and answers" all originated from Baidu knowledge products. As the originator of Q&A mode, Baidu knowledge products are said to have begun to rejuvenate Q&A products. We have reason to expect and welcome the return of Baidu Q&A King.
"Today's headlines dig Zhihu's big V, which is the rhythm of killing Zhihu." As soon as these rumors came out, they immediately fried the pot. Zhihu shouted a foul and the headline denied it, all of which seemed generous and elegant. We are used to seeing some "diplomatic rhetoric" and believe in rumors. This is secondary, there is nothing new without smoke. It doesn't matter if the surface is harmonious and secretly digging corners, so there are many things to compete under the table; The important thing is that this kind of thing will happen, even if it is not this time, it will be next time; If you don't do this, others will do the same. In the end, everyone will do this, and the "question and answer market" will eventually move towards full competition until it reaches a short-term balance in the dynamic. This is the law of the market. Internet economy and the popularity of smart phones have brought new media into the Spring and Autumn Period, which is also the heyday of folk media and "intellectuals" in the Tang Dynasty. In the past, while information, stars, network celebrities and opinion leaders flourished, industry experts, knowledge experts and personal IP also began to rise, making question-and-answer products enter the Spring and Autumn Period. It is not surprising at all, especially when the payment channels are becoming more and more convenient, the export of personal knowledge transactions can also come. The competition of the platform is good news for the majority of high-quality authors, and the relevant departments have not stipulated that they can only get married but not divorce. It doesn't matter whether this rumor is true or not. What is important is that no one can stop the arrival of the Q&A platform in the Spring and Autumn Period and the Warring States Period.
Second: Knowledge sharing has no boundaries. Full competition is not only a market rule, but also a jungle law quiz product and a knowledge product. Just like literature, music, art, film and television, papers and other works, entering the trading market is protected by intellectual property rights on the one hand and market prices on the other. Therefore, the competition between Q&A platforms is ultimately the competition of high-quality content; In the final analysis, the competition of high-quality content is the competition of talents. Water flows downwards and people go upwards. Zhihu's grievance lies in Zhihu's original intention of being a "quiet and beautiful man", planting flowers and grass in his yard and keeping quiet for many years. The problem is that you can't stop others from coveting the flowers and plants in your yard. When the spring breeze climbed over the wall and was admitted to the hospital, it could not stop the long legs of "flowers and seeds" from drifting to "more fertile soil" with the wind. Today's headline maliciously attacked the city, breaking the situation of "hiding in a small building into a unified whole". "Zhihu" can't be "concerned", but "empty and sad".
Today's headlines, as a "dark horse" with bitter mane from the media platform, have sprung up by relying on "accurate algorithm and intelligent recommendation", and later came to the forefront and became a big coffee from the media club. "Accurate algorithm and intelligent recommendation" is not the earliest, but it is the best. It is natural that the headline has the ambition to be the leader of the Wulin League. Just because he doesn't say it doesn't mean he won't do it. The competition between media platforms is more and more like the competition in the commodity market, which is in line with the "big fish eat small fish, fast fish eat slow fish" in today's Internet era. Today's headlines want to sit firmly at the top of the media platform, no matter what it is. In essence, they pursue the inertia thinking of being bigger and stronger and winner-takes-all, and begin to attack questions and answers on a large scale, micro-headlines and other modules. The target is everyone. Since the media is rivers and lakes, whoever becomes the "boss" can monopolize the flowers. This is the law of the jungle, and there is nothing to dispute.
Third: As an author, we should not "watch too much excitement" and call for copyright protection as important as market bidding. The battle of question-and-answer platform is undercurrent in the hearts of high-quality authors. The old club only relies on feelings to keep people, can't keep people's hearts, and can't stop the temptation of price. Question-and-answer mode adapts to people's demand for single knowledge, just like psychological consultation and expert clinic. If I am sick and can't solve my personal needs from the portal, I will "hang the expert number" and pay a little "registration fee", which is the rule of the market game. Zhihu and Fen -A are even more fantastic. They can spend money to ask questions, buy answers, or distribute answers. Maybe when they get the answer, they can make a fortune. Now the headline question and answer is still in the era of free onlookers. Expanding traffic is the initial intention, but after the headline monopoly question and answer, making money is still the last word, and it is understandable.
It is rumored that the "headline question and answer exclusive clause" is definitely a fact. Some friends have signed a contract with the headline question and answer, and it is of course the law of the market to sign exclusive terms. But it is by no means and should never be a "contract of sale". The answer is that you have received the money and can't sell it to others. This is natural, but it doesn't stop you from "working" for others and selling other answers. It is said that Baidu Q&A is about to exert its strength, which can skillfully avoid the above problems, give the majority of question-and-answer authors a better platform and more resources, and let the wisdom and knowledge of the majority of authors fully flow in the ocean of Baidu platform. Finally, don't worry about the dominance of the Q&A platform. In this era, there are both big supermarkets and convenience stores; It must be big and complete, but also small and beautiful; There are both head monopoly and long tail effect. I predict that the future Q&A market must be the model of big supermarkets and convenience stores. Note: WeChat official account workplace hot pot? ID:zhichanghuocuo？