The operation mechanism of the takeaway operation is online operation, and offline running errands to receive orders. The name of the operation is "agency operation", the store is only responsible for the offline food and orders, all the online work to the operation company to do, sounds good: professional people do professional things, the division of labor to do a good job. But in fact, the fact is that many merchants cried by the operating company pit, or operation to do up no effect. On the other hand, on behalf of the operating company's point of view: the takeaway market competition is so big, the operating difficulty can be imagined. At the same time, the business mentality is getting more and more impatient. This leads to a conflict between the two.

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The following points need to be understood before looking for the operation:

1, not all businesses are suitable for the operation

Which businesses are suitable for the operation? One is a new store (takeaway new store the first month is very important) to be ready to do well. The second is the offline dine-in business is very good, online does not have the energy and ability to take care of. The same is true for chain stores and catering companies.

2, the product is always the most important

Many merchants consulting on behalf of the operation will ask: you ensure that my store to do up? I'm sorry, this each of these have to ensure that not. Because catering is a non-standardized product service industry, the quality of each product is good and bad, the product is very poor store operations will make the rescue, even if you give you sales up, you to the back because of the low repurchase rate and evaluation of the reason or will fall down. So whether you look for a representative operation, want to do a good job of catering takeaway products is certainly the first.

3, find and your store complementary generation operation

Different generation operation is suitable for different merchants, a mainly pick up the chain brand generation operator, then he will not be very important to the small store single store. A daily pick up small stores on behalf of the operation, you let him do chain, he will also be confused. And each will have more or less regional focus, category focus. So it is very important to choose the right operation company to cooperate with according to the situation of your shop

4, today's Mission takeaway industry competition is fierce, many merchants began to outwardly with the help of a number of takeaway operators to help their own restaurant management business. The Mission on behalf of the operation on the one hand, according to the Mission's operating rules to do some settings to improve the ranking, on the one hand, according to the local market business circle to go to the store for store problems to do a store optimization adjustments to cater to consumers, cater to the market to improve the store's overall weight unit volume and turnover.