In view of the recent trend of online group buying, a large number of group buying websites have emerged, but it is difficult for ordinary users to know which group buying website is more cost-effective. In order to prevent consumers from making impulsive consumption decisions due to chaotic group purchase information, which will bring consumption losses; Based on this, China Consumer Index Research Institute developed the "Group Purchase Commodity Recommendation Index System"; This system is developed by using ECSI (European Consumer Satisfaction Index) and CCSI (China Consumer Satisfaction Index) evaluation systems and according to the mathematical model of Fornel method. The system uses search technology to capture the commodity information provided by hundreds of group buying websites every day, and provides the cost performance, special service and fashion of group buying goods. Results It was calculated from three multi-dimensional indicators, namely, the word-of-mouth and customer satisfaction of consumers, the word-of-mouth and strength scale of group buying websites that recommended products, and it was divided into five-star standards. Finally, through the website platform of Group Buying 123(tg 123), the group-buying products with Samsung or above standards are selected and recommended to consumers for reference, and the star rating of the recommendation index of related group-buying products does not charge any fees. You can use it safely. Group purchase 123 is the first group purchase information aggregation website, the first group purchase website guide and the third-party group purchase comment platform in China. Won the angel investment of China Consumer Information Media Technology Co., Ltd.10 million US dollars. ..
Group purchase 123 is mainly devoted to providing local catering, leisure, entertainment and other life services for group purchase consumers, publishing group purchase comments and information sharing, and providing potential consumers with objective and accurate information guides for localized group purchase consumption.
Group buying 123 initiated the star rating of the reputation index of group buying websites, aiming to help users understand the reputation of group buying websites related to the purchased goods and avoid being deceived. The star rating of reputation index adopts the evaluation mechanism of anonymous experience of group buying user satisfaction with the participation of public users and questionnaire survey, and the evaluation results are released every quarter. The star rating results are determined by statistical 60 (suitable horse) quality management method. In order to obtain a reputation index of two stars or more, the standard deviation of the results of user satisfaction survey must be 20 (suitable horse) or more. The specific description is as follows:
Six sigma quality statistics management conversion table is used to identify the star rating of the reputation index of group buying websites.
Group purchase user satisfaction (%) dissatisfaction/complaint rate (%) DPM0 value (million defect rate) 0 value Group purchase website reputation index star rating
30.9% 69% 690000 10 a star
69.2% 30.8% 308,000 20 two stars
84.13%15.87%158700 2.50 Samsung
93.3% 6.68% 66800 3.0 four-star
More than 97.73%, less than 2.27%, less than 22,700, more than 3.50, five stars.