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College students business plan financial analysis template (Part 1)1. capital needs description
The company was founded when each shareholder contributed XX million, *** for XX million initial capital.
2. capital investment plan
It is expected that the first quarter to buy plants, production lines, for product development, market development *** counted 220,000 yuan, the purchase of raw materials for the production of products invested 140,000 yuan. Recruitment of production and sales staff to pay wages of 24,000 yuan, other cash related to operating activities 190,000 yuan.
Expected first quarter income statement
Unit: yuan
Expected first quarter balance sheet
Unit: yuan
Risk Analysis
1. Market and Competition Risk
In the market competition, the basic motivation and goal of the competition is to achieve the maximization of revenue. However, the competitor's expected benefit goals are not always realized, and in fact, competition itself may expose the competitor to the risk of not achieving its expected benefit goals, or even suffering a loss in economic benefits. The possibility of a deviation between the actual benefits realized and the expected benefits is the risk faced by the competitor. Risk is the possibility of loss or gain caused by uncertainty. In the market competition, there are many uncertainties, although each competitor expects to achieve its expected benefits, but not all successful, there will certainly be some competitors in the competition to lose, bear the loss of competition.
Analysis: insufficient customer resources, publicity is not obvious, price positioning is not accurate.
Countermeasures:
1, increase publicity, improve service quality.
2, pre-market research, constantly seeking personalized products.
3, service innovation, with alternative and innovative thinking for business services.
2. Product and technology risk
Analysis: peer competition, imitability.
Countermeasures:
1. Improve product quality as a way to ensure that their customer base is not lost.
2, constant market research to determine the type of service, in order to seek more markets and build the company's brand.
3, seeking innovation, to do what no one has, what I have, what I am excellent, what I am excellent.
3. Financial risk
Analysis: insufficient funds, poor control of the cost of funds in the early stage, the enterprise can not remit money in a timely manner.
Countermeasures:
1, the establishment of financial early warning and analysis of the index system, to prevent financial risk produces financial crisis is the root cause of financial risk mishandling, therefore, to prevent financial risk, the establishment and improvement of financial early warning system is particularly necessary.
2, the establishment of short-term financial early warning system, the preparation of cash flow budget. As the object of corporate finance is cash and its flow, in the short term, the company can be maintained, not entirely dependent on whether the profitability, but depends on whether there is enough cash for a variety of expenditures.
3, the establishment of financial analysis index system, the establishment of long-term financial early warning system. For the company, in the establishment of short-term financial early warning system at the same time, but also to establish a long-term financial early warning system. Among them, profitability, solvency
ability, economic efficiency, development potential indicators are most representative.
4, establish a sense of risk, improve internal control procedures, reduce the potential risk of contingent liabilities. Such as the conclusion of the guarantee contract should be strictly reviewed before the creditworthiness of the guaranteed enterprise; the conclusion of the guarantee contract, the appropriate use of counter-guarantee and guarantee liability exemption clause; the conclusion of the contract should be tracked to review the guaranteed enterprise's solvency, to reduce the direct risk of loss.
5, scientific investment decision-making
4. Management risk
Analysis: the person in charge of mismanagement, resulting in the company's operations are blocked; management experience is not enough, the company's various departments can not work closely together, coordinated development.
Countermeasures:
1. Improve the management mechanism and strengthen the reward and punishment system.
2, looking for more customer channels to create more benefits for the company.
3, can hire a higher level of technical staff to guide the operation.
Policy Risk
In the market economy, due to the influence of the law of value and the competition mechanism, the enterprises compete for market resources, and they all want to obtain greater freedom of activities, and thus may violate the relevant policies of the state, which is mandatory and binding on the behavior of enterprises. In addition, the state can change its policies at different times in accordance with changes in the macro-environment, which will inevitably affect the economic interests of enterprises. Therefore, the existence and adjustment of the policy between the state and the enterprise, in the economic interests of the contradiction will arise, thus generating policy risk.
In this regard, our company's prevention of policy risk depends mainly on market participants' understanding and grasp of the country's macro policies, on investors' correct judgment of market trends, and through insurance and other methods can also reduce the loss of policy risk.
College student business plan financial analysis template (Part 2)Goal: strive to become the city's largest fruit chain stores. Provide the people of the city to provide excellent, fresh daily needs of various types of fruit.
Site selection and decoration
1, the delimitation of the business circle
The delimitation of the business circle is a very complex work, in the decision to operate on the basis of the business model, we must analyze the business circle of the consumer group's purchasing power, living conditions, age, consumption tendencies and other factors. The most important thing is to understand the number of households in the first-level business district, the more households, the more frequent the purchase. In addition, it is also important to know whether there are competitors in the neighborhood and whether their business districts overlap. How your side can utilize the location and other factors to attract more consumers is an important part of the shopping district selection.
Conclusion: fruit supermarket chain business district selection (site selection) principles:
① in the number of households not less than 2,000 households in the residential area near the site of the store
② in the school's access to the intersection of the site of the store.
2, store site Selection of site elements:
① the next few years of sustained operating capacity ② access to smooth roads
③ store area is reasonably determined
Conclusion: Fruit Supermarket Chain Site Selection Principles: to have a forward-looking vision to measure the regional operating capacity, and to ensure that the transportation is convenient, store area Utility rate and other factors.
3, decorative layout
On the decorative layout, the fruit store can say not much, clean and fresh, neat and orderly eight words can be summarized. Therefore, the following is only the decorative layout of the fruit store points.
(1). Store signboard advertising planning:
Store advertisements to attract attention, must be in a simple form, novel style, harmonious colors to highlight their own image, otherwise, it will be ignored by consumers.
The design includes: ① light box ② facade poster (2). Planning about the ceiling
Hang some plastic green branches and fake fruits above the ceiling to highlight the natural, green and healthy concept of the fruit store.
Lighting mainly highlights the natural color of the fruit, and it is better to choose high-brightness fluorescent lamps, which will not cause color deviation problems.
With "eat more fruit is good for health", "green and healthy every day" and other slogans hanging banners to increase the atmosphere.
(3) Planning and layout
Simply put, the fruit store decoration should be bright and simple, with green and other refreshing colors. The exit and entrance are separate, so it is easy to guide the customer's purchasing route. Payment and weighing place is also separated, saving time for payment. Be sure not to let customers wait more than 3 minutes, or customers will be annoyed.
In the door on both sides of the appropriate place can be installed on the mirror, so that the fruit store looks more varieties, a wide range, very eye-catching.
(4) fruit rack and fruit cabinet design points
Waterproof performance. Fruit preservation, you need to sprinkle water often, if it is a wooden shelf will rot.
Fruits are easy to bruise, fruit shelves can not be angular.
The edge of the fruit can not be too high, just to hold the next layer of apple height is appropriate.
(5) design and production
Fruit name signage, price tags, various regional signage, light boxes, wall colors, ceilings (hanging flags and green natural decorations) and so on need to open the store before the systematic design, so as not to be confused afterwards.
(3) Management
1. Management system and labor contract
The buyer and salesman directly by the daily management of the store manager, all employees of the appointment, removal, rewards and penalties directly by the management of my own.
The labor contract is signed for a period of at least 2 years, greater than 5 years, the basic salary * 20% of the treatment.
2. Personnel program
In order to meet the establishment of the branch, regularly distributed to the salesman sales management literature, easy to learn to improve. Good work performance, the future can be directly granted to the branch store owner position.
3. Supply
The first stage is mainly purchased from the large fruit wholesale market, the middle and late after the establishment of the branches, will be committed to cooperation with the farm, direct procurement! Keep the fruit fresh and excellent!
3, market planning
1, open a convenience store. To publicize the brand and expand its influence. Location to the residential community is appropriate. Area 100 square meters. Decoration style to return to nature as the theme.
Long-term:
2, gradually open a chain store. Can be franchised to join, do not charge a franchise fee, only subject to a small amount of trademark royalties and management fees. The main store unified distribution of fruit. Stores only care about ordering and sales.
3, counter and store in store: the use of other people's venues. Can be self-employed, can also be delivered by more than people operating (such as large hotels, shopping malls, theaters, diba and other places, parks, tourist areas, etc.)
4, to establish their own Web site. Carry out online publicity, ordering, joining, and so on to expand sales channels. The above process of gradual promotion takes about 1 to 3 years.
(D) marketing strategy
1. The main promotional methods: store promotions: the use of X yuan / a; Y yuan / several.
2. Product price program : Adopt the promotion of 1, the overall unit price is slightly lower than the supermarket price.
3. Pricing basis and price structure
The main reason for adopting the 1 promotion is that the shopping crowd tends to like to buy a small amount of fruit, "then" eat the characteristics. Especially girls like to buy fruit, but the characteristics of the purchase of small quantities.
4. Factors affecting price changes and countermeasures
Mainly for the change in the purchase price, therefore, the stocking staff goods and spare time, must be carried out in the fruit wholesale market price records. At the same time, maintain contact with each wholesale. Provide taps in front of the store to facilitate customers to wash the fruit; to promote promotional sales. Provide free home delivery service in the city
(E) Risk Analysis
1.
Source Risk: Insufficient supply of each wholesale market, or provide the fruit is not fresh enough. The city's wholesale markets produce such a small chance, but it is not impossible to happen. If the buyer does not work well, it is likely to produce a lot of mistakes.
2. The risk of market uncertainty: If not done well, it is likely to make the mobile staff of the store "disdain". On the other hand, it is very likely to do a good job, there are competitors to follow up and seize market share.
3. Cost control risk: mainly for the change in the purchase price, it is likely that the phenomenon of wholesalers to raise prices. There may also be a short-term phenomenon of oversupply, some fruit prices will be relatively high.
(F) budget analysis
1. store hardware and staffing
① Hardware:
Electronic sprayer: the use of electronic sprayer on some high-end, easy to oxidize, easy to dehydration of the fruit humidification, to maintain its freshness, and increase the store's visual impact, to increase sales.
Weighbridge: used for large quantities of fruit weighing
Fruit display block: for different fruits, different display methods, you need different display block. General fruit fruit to incline about 30 degrees of rows of shelves display, and bananas, mangoes, melons to layered rows of shelves display.
Refrigerated display cabinets: Refrigerated display cabinets should be controlled at a temperature of 0-4 degrees Celsius, used for the inappropriate to save, the need for secondary packaging display or to avoid loss of fruit display.
Reassurance weighing: In addition to sales in the store with the weighing, but also placed a reassurance weighing, for everyone to use (should also have a spare weighing).
Cold storage equipment: open up a separate room for use as a cold storage, placement of refrigeration equipment to strictly control the temperature, used to store fruits, to extend the sales period.
Weighing area, checkout: responsible for providing consumers with checkout services
② Staffing:
a 100 square meters of fruit supermarket staff ratio is as follows:
3 salespersons, replenishment of 2 people, 1 store manager, 1 supervisor, maintenance 1 person
2, the amount of investment
From the beginning of the rental store after For industry licenses, health certificates, apply for business organizations for the relevant procedures, during the period of time, but also decorative, polyester necessary equipment, goods and many other preparatory work.
The project's opening capital of about 200,000 yuan, the budget is as follows:
Funding sources: self-financing RMB 100,000 yuan, loan 100,000 yuan.
Rent store: area of about 100 square meters (square meter: 100 yuan / month).
Estimated investment in civil engineering
Estimated investment in fixed assets
Unit: 10,000 yuan
Salary: salesman: 1200 yuan / month
Replenishment: 1300 yuan / month Supervisor:
1500 yuan / month Maintenance: 800 yuan / month Store Manager: 2000 yuan / month
Bonus : Each person's monthly perfect attendance bonus: 200 yuan
Total: 12,100 yuan.
National tax 17%, personal income tax 35.5%
Fixed cost and variable cost budget
Product pricing
Purchase: about 30,000 yuan (a small amount of more than once). Discard value (spoiled fruit): 200 yuan / month
Total: 31,700 yuan
The total amount of money invested before the opening of the capital about: 135,000 yuan.
Estimated annual profit:
Estimated daily sales: 2400 yuan
Estimated monthly profit: S = (2400 * 30 * 0.83-12100) * 0.645-24300 = 6440.7 yuan
Estimated annual profit: 77,288.4
Financial analysis template for university student business plan (piece) 3)Department Name: XX Cheng Department Professional Class: Name: No.
Table of Contents
The first part of the restaurant's basic introduction
The second part of the restaurant business philosophy, business model and business strategy
First, the business concept
The second part of the restaurant business philosophy, business model and business strategy
A business concept
Second, business strategy
1. Pricing strategy
2. Promotion strategy
3. Service characteristics
Part III Financial Analysis
I. Funding analysis
Second, internal investment analysis
Third, profit and loss analysis
Fourth, Profit distribution plan
Part IV Other Risks
I. Internal Management Risks
Second, countermeasures
Part I Basic Restaurant Information
The restaurant is called "Be
young different student restaurant The restaurant plans to take over the store location in front of Furong Park of Chengdu University of Science and Technology (i.e. the former Jialik), with a business area of about 80 square meters. Because the location is very close to the girls' dormitory, the restaurant's main target customers are all the female students of XX Polytechnic University, and the secondary target group is couples, as well as some other male students and teachers.
Breakfast in the student cafeteria is usually only buns, steamed buns, soybean milk, and so on, and the breakfast stores at the back door of the Polytechnic University seldom serve bread, cakes and other breakfast. Therefore, the restaurant's breakfast will be served with warm fresh milk, freshly processed bread of various flavors, cakes, and boiled eggs. The main feature is fresh and nutritious, and not greasy at all, fully in line with the girls' slimming diet. And for girls, it is best to wake up in the morning with a cup of warm honey water, which is good for the skin, but also beneficial to the bowel detoxification, in order to maintain a good figure. Therefore, this restaurant provides a cup of warm honey water for free to every customer every morning.
The restaurant's lunch and dinner are mainly Chinese food. Many students often complain that the school cafeteria is the same food every day, every day to fight still the same food. Therefore, the restaurant has to provide at least 6 different dishes every day from the previous two days. According to the current idea, 5 cold dishes and 30 varieties of hot dishes should be prepared every day, and then monthly statistics should be made to eliminate 1-2 coldest dishes and add a few new ones, so that the number of varieties can be controlled within 30. The color of the dishes will be adjusted according to the season while keeping the same throughout the year. In addition to Sichuan cuisine, the restaurant will also introduce two or three special dishes of other local specialties every day. The rice is guaranteed to be soft and flavorful, and vegetable soup is provided free of charge. For dinner, we also offer a variety of thin rice, eight treasures of rice, etc.
The restaurant also offers a wide range of dishes.
And the restaurant offers a variety of drinks at all times. In summer, the restaurant can provide a variety of cold drinks, such as fruit cups, shaved ice, iced milk tea, etc. In winter, the restaurant can provide a variety of cold drinks, such as fruit cups, shaved ice, iced milk tea. In winter, we offer hot drinks such as hot coffee, hot milk tea, hot grapefruit juice and so on. In addition, the restaurant provides beauty congee and drinks for girls.
Part II restaurant business philosophy, business model and business strategy
First, the business philosophy
The restaurant's business philosophy is to fully demonstrate to the customer a different kind of us. Mainly embodied in the following aspects:
(a) Different products Honey water with beauty effects, fruits and vegetables, porridge, drinks, as well as different daily specialties from around the world, so that customers can taste different flavors and feelings.
(2) Different services Provide online ordering, telephone ordering and take-out service, from the smallest for the sake of customers, let customers feel our different services.
(3) a different environment The restaurant's decoration style is simple but not avant-garde, simple but not losing personality. Fully reflect the personality characteristics of the student body, catering to their preferences.
Second, the business model
At present, there are four programs to choose from:
1, the restaurant does not use any meal card, only cash consumption;
2, the restaurant launched only for the restaurant consumption of the meal card, just opened during the period of more than 50 as long as the recharge can be handled for free;
3, the restaurant jointly with the Polytechnic Long Dong, a large number of students and students. 4, you can use cash consumption can also be used in the restaurant meal card or a combination of program 1 and program 3. Third,
Business strategy (a)
Pricing strategy
The restaurant in the polytechnic within the scope of the price of all competitors belong to the moderate, but in relation to the products and services provided, cost-effective.
The price of bread and cakes is generally 1.5-2.5 RMB, milk is 1.5 RMB/glass, vegetarian dishes are 1-1.5 RMB/portion, meat dishes are 2-3 RMB/portion, and various beverages are 2-3 RMB. There are also 5 RMB set menu and 7 RMB set menu. 5 RMB set menu is one meat and one veggie with one cup of drink, 7 RMB set menu is two meat and one veggie with one cup of drink.
(2)
Promotion strategy
Pre-promotion: large-scale, high-intensity, large investment.
Mainly through the distribution of flyers for publicity, flyers to highlight the characteristics of the restaurant and the opening period of the promotional activities. Three days before the opening of the restaurant consumption of more than 10 yuan can be given a 5 yuan coupon.
After the publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Regular planning and organization of specific activities, through activities to remind customers of the consumer awareness. You can sponsor student club activities.
(C)
Service characteristics
Any restaurant without good service can not survive for a long time to thrive, behind the service is actually the staff's attitude, only staff satisfaction, in order to make customers satisfied. Therefore, we have to train and motivate employees, first training after the post, while the store to develop refined standards for the implementation of the operation and supervision and assessment. With satisfied staff, we can provide customers with good service, high quality dishes. And our service characteristics is to reflect from the smallest point of professionalism, standing in the customer's position to empathize with the concept
, timely to understand and provide guests with the real needs. Service service can be broken down into the following seven aspects:
S = SMILE smile E = EXPERTISE professional
R = RESOURCEFULNESS wit
V = VOULUNTEER TO HELP happy to help people
I = INTERESTS IN THE PROBLEMS Take the initiative to explore the problem C = COURTESY AT ALL THE TIME Well-mannered E =
ENTHUSIASM IN YOUR WORK Enthusiasm for work
Of course the above is from the attitude of our service, our special service program is the online food ordering business (a one-time order of more than 10 yuan to send). Nowadays, many students rely more and more on the Internet, especially on weekends, they are even willing to stay in the dormitory rather than go out, but the problem of food can not be solved. Now just log on to the restaurant's homepage, click on the "online ordering",
that is, you can choose the desired meal and the number of, and then fill in the dormitory number can be easily completed, delivery of food to the door after the payment. In addition, you can also order by phone, we have a special equipped with two delivery personnel.
Part III Financial Analysis
I. Funding Analysis
The source of funds in the early stage: 80% of the parents, about 100,000 yuan, 20% of their own savings, about 17,000
II.
Third, profit and loss analysis
According to the budget analysis and survey, the market capacity can be initially determined, and now a conservative estimate of the measurement, 400 people early in the morning, per capita consumption of 2.5 yuan; 500 people in the Chinese food, 500 people at dinner, per capita consumption of 4 yuan, night snacks and other drinks 150 people, per capita consumption of 3 yuan, a day down the The turnover of 5450 yuan. Specifically as shown in the table below:
Gross profit margin control at about 35%, gross profit of 1900 yuan. Monthly gross profit of 57,700 yuan, pay the wages of 15,000 employees, pay utilities and fixed sales tax and personal income tax, monthly net profit of at least 30,000 yuan, about 4 months to recover the investment.