no matter how good the idea is or how good the copy is, if it can't attract consumers' attention at the first time, the effort will be wasted. Therefore, designers usually choose to use colorful pictures to attract people's first attention. However, colors are not used whenever they want, and they will be effective when used. Here are some techniques for color matching. Zhonghui design uses leaflets as an example to make your design bright and beautiful!

1. using tricolor system

tricolor refers to matching any three colors evenly distributed on the color wheel. Many designers like this color matching method, because it can quickly create a color palette, which can achieve a strong visual contrast effect, and it is easy to get a balance between colors. You can see the effect of using this method through the design of a leaflet. In the color scheme of this leaflet, red is the main color, yellow is the color scheme, and white is the emphasis color. If you want to try tricolor, then choose one color as the dominant color, another color as the color matching, and then choose another color as the emphasis color. This color selection method can ensure that your work looks natural and harmonious.

2. Use bright colors as emphasis colors

Excessive use of bright colors may make eyes uncomfortable, especially large areas of bright colors. But you already have a favorite bright color, so refer to the design above to use bright color-set the key part of the title to bright color, so that the viewer can identify the theme of the article at a glance. This method can help the audience quickly understand the main contents of the leaflet, and can also be applied to some key contents of the leaflet, such as time and title. This will not only prevent your audience from missing any important information, but also make your work pleasing and interesting.

3. Design colorful illustrations

This is a leaflet designed for the "Goodbye Flamingo" animal protection organization activity in 2121. The design takes green as the main color, and a large number of illustrations are used in the overall design to sketch a picture of a vibrant ecological environment. Although this design will take designers a lot of time to draw illustrations, the effect is very unique and vivid, which will soon leave the audience. Do you want to design a flyer for a charity event on a certain theme? Then design an illustration that can make your audience feel these strong atmospheres! Make it bright and moving with bright colors!

4. Add black and white

A bright and bold palette is not just made of bright colors. Adding white and black to these bright colors will make your work harmonious and balanced. Use a killer weapon when mixing colors, just like the design of this leaflet for discounted fruit promotion. Use black and white to suppress bright colors to highlight the theme, and you can also design flyers that people can't put down! When designing your own flyer, all colors should be within your consideration, including white and black, and try to make the proportion of each color harmonious.

5. Try monochrome

I like the simple and pure flyer design above. He combined beautiful white border fonts with monochrome basemap to create a very eye-catching work. This method is also suitable for photos with poor pixels. If I want to deal with some low-quality photos, I usually use one or two filters to turn these photos into monochrome, so as to create a different visual effect.