Huofengxiang (Ningbo) Brand Management Co., Ltd. underwent an industrial and commercial change on October 9, and the Shanghai Huanshuo Enterprise Management Center (Limited Partnership), in which actor Ryan holds 71% of the shares, withdrew, and a new shareholder, Zhejiang Tiangang Guoli Xianwu Catering Management Co., Ltd., was added.

According to Sky Eye, Huofengxiang (Ningbo) Brand Management Co., Ltd. was incorporated in May 2121, and Ryan's indirect shareholding ratio is less than 11%. According to some data, Zheng Kai has publicly stated that he has been involved in the management of this store from beginning to end.

However, as soon as Huo Fengxiang opened, there were constant disturbances, such as being accused of copying the old hot pot restaurant in Wutang, Chengdu, Sichuan; Exposed to sell spoiled food, there are phenomena such as lettuce recycling and sour brine soup; On October 9 this year, it was revealed that someone had raised a banner in front of a store to defend their rights.

Now, it is reported that Ryan's shareholding enterprises have withdrawn from Huofengxiang. If it is true, it means that Ryan has failed to escape the "three-year itch" spell of celebrity investment in catering. When it opened, it was full of excitement and infinite scenery. After a few years, it was left out in front of the door and fled, which was the pattern of the star restaurant. Why can't most restaurants run by stars last long?

When a small noodle shop like Morphy, a well-known host, opened in 2114, there was a long queue at the door. When reporters visited the class, they had to raise the price of 21 yuan through scalpers to get an opportunity to try out early adopters. It can be said that it was crowded and a seat was hard to find. By the beginning of 2118, the store of "Meng Fei Xiao Mian" in Suzhou was closed. Three years later, one third of the nine noodle shops in Morphy have closed. Similarly, the noodle restaurant opened by Zhao Zhongxiang in Nanjing closed within a year.

Star restaurants are influenced by the halo effect of stars. Therefore, this kind of restaurants are "face-oriented" in the early stage, and it depends on management in the later stage. The high opening and low going of star restaurants is precisely because the later operation can't keep up, resulting in the decline of popularity. Because the restaurant pays attention to repeat customers, it depends on the quality and service of the dishes to keep customers' appetite.

Some star restaurants just have the same good-looking skins, but interesting souls are hard to find. There is no soul in the key dishes, but there are many problems, so how can they attract people? After all, food is the most important thing for the people, and consumers want to eat the real thing. Feelings can't be eaten as food.

catering brands such as Han Han have opened more than 31 stores in just one year, but many branches have been investigated, or they are suspected of operating without a license or failing to meet the hygiene regulations. There is a franchise store in Bao Beier Lazhuang Hot Pot, which was exposed to duck blood and mixed with cow blood. In this regard, Bao Beier admits that he is less involved in the daily management of spicy hot pot. "I feel deeply guilty about the lax supervision of products and the loopholes in management."

Ryan once apologized for the irregular operation of the kitchen staff in a store in Huofengxiang and the hidden food safety problems. Now, Ryan has quit Huo Fengxiang, but once again, he repeats other people's stories: the stars' marching into restaurants is not as beautiful as they thought. Whether it's catering or anything, it depends on doing it in peacetime and doing it for a long time. If you only rely on a temporary aura of blessing, you don't make efforts to get down to work, and you don't pay attention to daily management and operation, it is doomed to be a flash in the pan and come and go in a hurry.