Many times, when customers initially choose a company, they often start with the name, so those company names that make them fall in love at first sight often get the opportunity to order, which is like a diploma is a stepping stone to enter the company, which shows the importance of the company name. However, many enterprises inadvertently made some mistakes in naming, which caused great losses to enterprises. Let's take a look at the common mistakes in enterprise naming.

1, enterprise naming must conform to the industry.

When naming a name, an enterprise must conform to the characteristics of the industry and cannot contradict itself. For example, if an enterprise produces women's clothing, it must proceed from the characteristics and temperament of women, and it cannot be named blindly according to its own preferences. For example, some words such as "line, hall, virtue and hall" are very suitable for the catering industry, but if they are used in machinery enterprises, they will give people a sense of neither fish nor fowl, so the name of the enterprise must conform to the characteristics of the industry.

2. Don't embellish the enterprise name.

When naming a company, it should be in the toy industry in time, so don't name it like a doll, it must be atmospheric. Don't overdo it. On the one hand, it seems that the name has no connotation, on the other hand, it will also affect the future industry development of the enterprise.

Don't use too popular words.

In life, we will find that the words that are all over the streets for a period of time have a long life span and are not long, so don't use these words to name them. Today, the post-80s generation is the most consuming group, but they will not get married tomorrow, but the enterprise must develop. So how can a name with 80 cater to the psychology of post-90 s and post-2000 s, so avoid using some overly popular words.

4. Be unique and innovative.

If you are not an artist, don't give a whimsical name when naming a company. Although it can reflect creativity, the company still has to give people a feeling of doing practical things. Too much personality will give people a feeling of fog.

5. The enterprise name is too long.

Now people's concept of time is gradually strengthened, so simplicity and generosity have become a universal aesthetic standard. On the one hand, it is not convenient to remember the company name, which will also have an impact on future advertising. Short and pithy names can often give people a kind of strength, which invisibly increases a lot of imagination space. For example, "Suning, Gome, Red Bull, Sony, Founder and Ba Jin" are very concise, giving people a good name of positive energy.

6, to combine eight characters

When many companies name their companies, they don't consider the eight-character combination of company leaders. The human factor in an enterprise is very important. If the company name is not combined with the eight characters of an enterprise legal person, the positive effect of the company name on the company will be minimal, just like a flat tire, it can not be used in enterprise operation!

If you are preparing your own enterprise and want to give it a good name, then you must remember some mistakes mentioned above, so as to give it a suitable enterprise development and let it win at the starting line.