1, low publicity cost
Word-of-mouth marketing is undoubtedly the cheapest information dissemination tool in the world today, which basically only needs the intellectual support of enterprises and does not need other more advertising expenses. Word of mouth is people's views on enterprises, and it is also a problem that enterprises should pay attention to. Many enterprises have won a good reputation among consumers with their excellent services, which has led to the growth of market share. At the same time, it also saves a lot of advertising expenses for the long-term development of enterprises. Once a company's products or services have a good reputation, people will spread them inadvertently. (Social Media Marketing)
2. High credibility
Why? Because in general, word-of-mouth communication occurs between friends, relatives, colleagues, classmates and other close or close groups. Before the process of word-of-mouth communication, they have established a special relationship and friendship, which is more credible than simple advertising, promotion, public relations and business recommendation. This feature is the core of word-of-mouth communication and the best reason for us to carry out word-of-mouth publicity activities. Moreover, because the subject of word-of-mouth communication is neutral, there is almost no interest relationship, which also increases the credibility. According to a survey report, "when citizens have corresponding needs, they often know the reputation of a related product or company through relatives and friends. Moreover, the suggestions of relatives and friends played a great role in the final decision. " With the same quality and price, people often choose a product or service with good reputation. (kol marketing)
3, pertinence and accuracy
Word-of-mouth marketing is the same as precision marketing advocated by people in the industry. It is also very targeted. Everyone has his own social circle and life circle. The communication in people's daily life is often around their favorite topics and they have a certain understanding of each other. For example, if a friend recommends a restaurant or hotel to you, it will usually be something you are interested in or even need.
4, can improve the corporate image.
It's hard to imagine, if a company with a bad reputation will get long-term development? Word-of-mouth is a symbol of corporate image, and word-of-mouth communication is people's views on a product or service. Having a good reputation will often have a great impact on the long-term development of hotels and the sales and promotion of hotel products. And word of mouth can be mastered by enterprises to some extent.
Therefore, we can see that word-of-mouth marketing is not only an economic marketing tool, but also based on deep social psychology. It is based on people's various social demand psychology, so it is more natural and acceptable than the general marketing method.