The family has a good wife, love hot pot.

We live in a prefecture-level city in Hunan, his wife is a local, probably Hunan and Sichuan menu tastes like to eat spicy, his wife loves to eat hot pot, but for quite a long time, there is no local hot pot, so every time you go on a business trip, travel, his wife to the destination, only to eat hot pot, even if it is Xiamen, Zhuhai, Sanya, all these places, we have to look for the authentic hot pot (here). The hot pot only refers to the Sichuan flavor hot pot).

About 10 years ago, my wife said that Changsha had opened Haidilao, in Huangxing Road Pedestrian Street, and had to drag me to eat.

I was at that time, I know there is such a hot pot restaurant, at first listen to the name, I thought it was Cantonese "hit the side of the stove", my wife said it was Sichuan hot pot, at that time, my son was just a little more than 1 year old, and drove 150 kilometers with the child, specifically to eat, sounds pretty crazy.

The first time I walked into the bottom of the sea, or quite happy. Rows of dozens of people outside waiting for a place, we and the waiter said the situation, with a small child is not convenient, etc., and soon arranged for a seat, two mouths to eat, after obtaining our consent, accurately said we made a request to trouble the waiter to help take care of the child, the specialist to hold the child to the children's playground area, to say that in fact, quite worried about it, did not eat two mouths, ran over to see the child crying! No, the result is really a miracle, the son played with a lot of fun, and rarely have the opportunity to eat a meal in peace and quiet.

All of a sudden like the bottom of the sea, which after the provision of chargers, aprons, eyeglasses cloth, face-changing show, ramen SHOW, nail services for women and so on, that even when waiting outside the bit of sour plum soup, snacks and so on, all feel really good, those two years, almost every week to go eat once.

Taste, improved version of Sichuan hot pot, also quite delicious.

More interesting is that the wife's best friend is a more crazy Haidilao control, at that time, Haidilao just opened 24 hours of business, Ms. girlfriend often go to Beijing, our city flights to Beijing, is about 1:30 in the morning to the T2, the girl got off the plane the first thing is not to go to the hotel, but dragging suitcases, and went straight to the nearest Haidilao.

At that time, the bottom of the sea, really strong.

This is the once, at that time, we really look forward to Haidilao can come to the third-tier cities to open stores, after all, is a small dream.

Slowly no feeling.

About five years ago, Haidilao went public, a variety of capital stories came to the forefront, including the success of the waiter who followed the boss to start a business, dazzling.

An enterprise to develop and grow rapidly, in the capital market to seek greater financial support, at the same time, with the listed company's standardized management and more transparent financial regulatory mechanism, so that the enterprise can be a higher level, is a thing that can not be faulted, and even Haidilao's listing for the development of the domestic food and beverage business path provides a model, that is: product + service + atmosphere, standardization of the imagination! The space is still there, as long as you insist, everything is possible.

But the reality is that Haidilao seems to be less sincere.

The expired bean flower on the table, the maw's lack of catty, and then is the development of the side business of self-high pot, after the epidemic, against the trend of price increases, until the recent closure of 300 stores, once the bottom of the sea has not been that once.

About 5 years ago, the last time we walked into the bottom of the sea fish, should be in Beijing, remember is in the Bei Medical Third Hospital near one.

There is not much waiting for the table, go directly to the table to order food, the service has, just think the waiter enthusiastic excess, originally a few friends to eat a hot pot, is to figure out a comfortable, but stand at the table waiter, from time to time to insert and you *** with the topic of discussion, can not be blocked.

Eat hot pot is actually the beginning of the half hour, eat hard for a while after the basic food can not eat, the rest of the time, in fact, by the steaming atmosphere, chatting blowing years Kan Dashan, fireworks, has been the soul of the hot pot, to be hot, cups and plates in a moment of relaxation.

The waiter who cleared the table for you came enthusiastically once again.

I later realized that this is the pursuit of turnover rate of Haidilao, the highest level of service.

Three years ago, our family took a trip to Chengdu for a weekend because our son was studying the text "Giant Panda".

Just two and a half days, ate five hot pot, from high-pressure to skewers, in fact, hot pot, in the delicious love of research Sichuan people efforts, has been subdivided into many areas, duck blood, fish head, maw, fish mouth, duck intestines, county liver, beef, shrimp and crab, and so on, the characteristics of the distinctive hot pot abound.

Moreover, the hot pot restaurant service must make people feel at ease and relaxed.

The best service must be to show up when you need to show up, and leave quietly when you don't, just like what is sung in "Friends".

If I am immersed in the time of the smoky streets, please leave me.

When I need you, yell out, you answer, even if you are louder than my voice, but through the real, through the heat, is a friend, is home away from home.

Two years ago, our city, came to two Haidilao, but we have not been there once, leaving behind, probably only the membership card in the tens of thousands of points.

Then, I heard that the owner of Haidilao became a Singaporean.

Haidilao's biggest boost to China's catering industry must be the service to the extreme.

Let the high-end catering service form, into the public catering field, this cross-border innovation ability, is the main reason from the bottom of the sea to the industry leader. Indirectly, it also promotes many catering enterprises, including hot pot, to make efforts in the service.

Let the people go out to eat, get good service, Haidilao credit.

However, for a catering giant, the ultimate service, is not able to "a fresh move, eat all day"? To be able to beat the world, to be able to thrive? There are many questions.

A question to Haidilao: the first element of the restaurant is clean and delicious, or is it a tactic of man to man?

The second question Haidilao: in the past five years, after the listing of a large amount of money, for the flavor itself, research and development, new dishes, supply chain construction, etc., the proportion of geometry?

The third question Haidilao: in the pursuit of store, frequency efficiency, turnover rate and other big data management of technological progress, product expiration, lack of catty big data control and how to solve?

Fourth question Haidilao: in the shopping mall in the conditions of huge concessions, the ability to attract popularity and geometry?