elements of color is lightness, hue and saturation respectively.

1. Brightness: refers to the lightness and darkness of a color, which is what we often say. It is the most easily controlled factor in color and can be changed directly by adding white or black.

2. Hue: refers to the basic attributes of color, such as red, green and blue. These color names are usually used to describe the appearance of colors, and colors of different hues can be mixed together to produce new colors.

3. Saturation: refers to the purity or vividness of a color. The higher the saturation, the brighter the color; The lower the saturation, the dimmer the color. Saturation can be changed by adding white or black, but it will not change the hue of the color.

4. These three attributes * * * together determine the appearance and feeling of color. For example, high-intensity colors usually look brighter and brighter, while low-intensity colors are darker and more dull. At the same time, different hue and saturation will also affect our perception and emotional response to color. For example, red is usually considered as a warm and energetic color, while blue is considered as a calm and calm color.

elements of color's creative skills:

1. Choose colors according to the theme and target audience: Before starting the design, we must first make clear the purpose and theme of the design and the characteristics of the target audience. Choosing the right color according to the theme and audience's preference can make the design more attractive and achieve better communication effect.

2. Pay attention to the balance and contrast of colors: In color design, pay attention to the balance and contrast of colors. If the color is too single or too strong, it may make people feel uncomfortable or visually tired. Therefore, we should be good at using different color combinations such as similar colors, adjacent colors and complementary colors to create richer and more harmonious effects.

3. Highlight the theme and key points: In color design, highlight the theme and key points. By using the changes of lightness, hue and saturation, important elements and information are emphasized to guide the audience's sight and attention.

4. Use the symbolic meaning of color: Different colors have different symbolic meanings in different cultures and contexts. When designing, we should pay attention to the symbolic meaning of color to convey the design intention and information. For example, blue is usually regarded as stable, reliable and safe, and can be used for brand identification in industries such as technology and finance. Green is regarded as environmental protection, nature and health, and can be used for advertising in health, tourism and other industries.

5. Consider color adaptability and readability: In the design process, consider color adaptability and readability. Different colors have different display effects and recognizability in different media and backgrounds. Therefore, it is necessary to choose the appropriate color and collocation according to the actual situation to ensure that the design effect can be correctly understood and accepted by the audience.