Supermarket channels: large, medium and small supermarkets.

Catering channels: hotels, restaurants, food stalls, night markets.

Group purchase channels: major units, monopoly enterprises, salt industry, communications, oil, electricity, etc.

Sales channels refer to all enterprises or individuals that obtain or help to transfer the ownership of a commodity or service when it is transferred from producers to consumers. Simply put, the sales channel is the specific channel or path of the transfer process of goods and services from producers to consumers.

The width structure of channels is actually a diversified choice of channels. In other words, many companies actually use a combination of multiple channels, that is, they use the mixed channel model for sales.

For example, some companies set up large customer departments to sell directly to customers in large industries; For a large number of small and medium-sized enterprise users, adopt a wide range of distribution channels; For some consumers in remote areas, they can buy by mail order.

Generally speaking, the channel structure can be roughly divided into two categories: direct selling and distribution. Among them, direct sales can be subdivided into several categories, such as large customer departments directly established by manufacturers, industry customer departments or sales companies and their branches directly established by manufacturers.

In addition, it also includes direct mail order, telephone sales and company online sales. Distribution can be further subdivided into two categories: agency and distribution. Agents and distributors can choose intensive, selective and exclusive methods.