As follows:

1. Targeting people who are pursuing personalized travel.

2. Target the people who are pursuing leisure and vacation.

3. Benchmark the people who are pursuing health and wellness.

the basic customer group positioning of the hotel needs to be made clear in the site selection and design stage of the project, which is a stable basic customer group in the future operation of the hotel. The positioning of this customer group needs to follow the natural flow of the project site and consider how to absorb the local natural passenger flow into the hotel. This logic seems simple, but there are many negative cases in reality.

However, many residents think that the main consumption purpose of B&B is leisure travel, and business guests are more interested in fast and comfortable hotels. Although the standardized quality assurance of brand chain hotels can indeed save a lot of choice costs for business travelers.

However, with the change of more and more people's attitudes towards life, young business travelers are pursuing further integration of work and life, which provides a good opportunity for B&Bs to enter the business district. After all, the B&B in the business district can provide warmer services and a more relaxed environment for guests who are on business trips.

In recent years, the number of business parent-child customers, that is, the number of guests who take their families and children on business trips, has gradually increased, which proves the change of this concept of life. Compared with traditional business hotels, homestays have more humanistic care and characteristics, and can better provide services and cultural experiences for accompanying parents and children. At the same time, business guests themselves are the main natural passenger flow in this block, with stronger spending power, and should become the best basic customer group of homestays in this area.

The origin and development of B&B

The development of B&B in Taiwan Province has a long history. The earliest large-scale development area of B&B was Kenting National Park around 1981, which was originally to solve the problem of insufficient accommodation. It's just a simple type of accommodation, and there is no tour guide or catering service.

Due to the shortage of hotel accommodation in the recreation area or the lack of service, or the reason why people who have empty houses borrow houses in mountainous areas, they have the intention to hang up the signboard of the hotel, or go directly to the hotel gate, station and other places to attract tourists, and this industry has arisen.

in p>1981, the aboriginal administration bureau of the former Taiwan provincial government made its own rules in its tribal industry development plan, and guided the aborigines to use empty houses and local unique environment to run homestays and increase their income.

In addition to the indigenous areas in non-indigenous areas, many people in certain scenic areas, national parks and various tourist attractions have also converted vacant houses or rented out passengers with new buildings.

As most of the residents are local people, the local tourism industry was promoted by this opportunity. In the same year, the Agriculture Committee advocated the transformation of traditional agriculture into tourism agriculture, which further stimulated the development of homestays and became a new rural tourism economic industry in Taiwan Province.

The homestay industry is popular among tourists because of its popularity, parity and closeness to the people. However, the initial management level was uneven and there was no perfect management system, which led to the lack of protection of consumers' rights and interests.

on February 2, 2111, the government promulgated the "management measures for homestays", which stipulated the location, scale, building, fire control, operating facilities, requirements for application for registration, management supervision and matters that operators should abide by, and set it as a subsidiary industry of agriculture, forestry, fishing and animal husbandry, so as to formally help Taiwan's homestay industry legalize, and to establish a counseling management system in the future.

In order to improve the quality and safety of homestays, and promote the development of agricultural leisure and mountain settlement tourism industry, the homestay industry has officially become a new agricultural industry in Taiwan Province.