2. Promote the conversion of new customers to loyal members and improve marketing efficiency
3. Provide a wealth of membership marketing tools to promote repeat consumption of members
4. Improve the customer service experience and enhance the customer's word of mouth
Steps/Methods
Membership Maintenance
Membership maintenance is to meet the psychological needs of members from the point of view of strengthening the brand loyalty of the core customer base, and to guide the consumption behavior of members, thereby bringing greater commercial value to the enterprise. With the experience of providing member maintenance for many famous domestic chain enterprises, we help enterprises establish a two-way interactive communication channel with members, and utilize member activities to promote the recognition and loyalty of core customer groups to the enterprise brand, increase the single purchase volume and repeat purchase rate, and generate "secondary consumption".
Features:
(1) Promote repeat consumption
According to the characteristics of the industry, the planning of membership marketing activities to enhance the activity of members, and promote repeat consumption.
(2) Shape brand value
Through membership maintenance can meet the psychological needs of members, while implanting the brand concept, forming the loyalty and sense of belonging of members.
(3) Various forms of activities
Plan unique member activities, including member association, member promotions, member clubs, and alliance merchant discounts.
Precision marketing
Precision marketing is a targeted marketing approach based on precise positioning of the target customer group, the resource platform of many chain operators, to achieve in-depth cooperation of various merchants, the establishment of precise marketing communication channels, bringing a large number of potential customers.
Precision marketing helps companies to accurately measure and analyze members' consumption behavior, screen marketing groups, promote member transformation, and with the help of the membership marketing platform to active members to publicize the guidance of consumption concepts, carry out the corresponding marketing activities, and effectively reduce corporate marketing costs and improve marketing efficiency.
Features:
(1) Integration of scarce resources
Precise marketing services help enterprises reach in-depth cooperation with major merchant alliances, and help them secure a large number of potential customers in a short period of time through member promotions and discounts among different industries.
(2) Member Data Records
Through database analysis technology, network communication technology, to build a customer data platform, accurate data collection and summarization in a timely manner, as well as transaction records.
(3) Member Data Analysis
Screening member groups through data analysis, developing targeted marketing programs, accurately corresponding to the needs of each member, carrying out member marketing services, and summarizing clear analysis reports.
(4) Member cross-marketing
The merchant alliance member cross-marketing, forming a complete member value-added service system.
Points marketing
Points marketing, as the main means to enhance member loyalty, is increasingly emphasized by enterprises. Through the circulation of points among the members of the points network, a closed virtuous cycle of points is formed, which brings a huge number of experiential consumers as well as a substantial increase in sales for the enterprise.
Membership Distribution
Adopting distribution cards and electronic credit coupons, delivered to consumers through offline channels and advanced Internet platforms, it helps enterprises develop members more effectively, boost sales and increase profits!
Features:
(1) Powerful system support
Perfect system support and sales support, the establishment of information-based membership marketing system, to enhance the marketing efficiency as well as the management of distribution channels.
(2) New customers to members
Membership distribution brings new customers into members for secondary marketing.
(3) No need to hoard, production by sales
The seller does not need to hoard products in a large number of warehouses, logistics streamlining, simple form, and high acceptance of the customer base; able to analyze according to the system transaction data to achieve the production by sales, improve management efficiency and reduce waste of resources.