Convenience stores do not need too much money, two or three million is almost, convenience store registration should be about five hundred dollars it. There is another is to join the chain of convenience stores, will help you choose the supporting things, it is best to find a credit company, so as not to gain or lose, reduce the risk, if you do it yourself, sell a little bit of things do not need more than a small amount of money, ten thousand dollars or so, but it depends on the area in that city, some store rent is more expensive.
1, the store is small, the number of outlets dispersed, coupled with 24-hour business, functional difficulties. All of its information processing in the POS machine to complete. Its information system is composed of: EOS + POS
2, the staff is basically from the social re-employed, the understanding of computer technology and application of poor ability. At the same time, due to the store on duty less staff, a person to take on multiple roles, so the front desk (store) is required to operate a simple, highly maneuverable.
3, small quantities, multi-batch distribution of goods.
4, fewer varieties of goods, fast update, usually the number of varieties of goods in the 3000 species.
(2) the norms of the convenience store
1, business area: 70-200 square meters;
2, commodity structure:
(1) food must account for at least 50% of the above, and must sell fast food;
(2) non-food items must be daily necessities;
(3) to provide service goods;
3, product categories:
3, product categories:
4, product varieties, fast update, usually the number of varieties of goods in the 3000 kinds of goods.
3, the proportion of goods: the store of any type of goods, not more than 50% of the store's turnover;
4, business hours: must be a long time to open or 24 hours a day and year-round;
5, sales: most of the way by the consumer self-service;
6, the way of hospitality: the need for friendly, pleasant service;
And establish a warm interactive relationship with the customer. Establishment of warm interaction with customers.
7, management philosophy: the continuous pursuit of efficient management.
(1) Improve the performance of equipment;
(2) Investigate the turnover rate of goods;
(3) Understand the positioning of customers;
(4) Reduce the prevention of theft;
(5) Management reports, the effective use of information;
(6) The use of POS systems to improve the level of management of the convenience store and business performance.
Second, the development trend of convenience stores
1, the chain form of the development of convenience stores is unstoppable;
2, the chain of convenience store company's scale of operation is growing;
3, the chain of convenience store company's operations are directly managed and franchised two kinds. And the development of the premise of the franchise:
(1) the accumulation of successful business model, to find a way of operation suitable for local development;
(2) the establishment of efficient logistical support system;
(3) the headquarters must have a strong research and development capabilities.
Convenience store chain
Chain system as the axis
Wide-spectrum store network as a market-based
Modern logistics
Distribution center
Get material profits
Centralized purchasing system
Development of sales profits
Market information to the processing
Manufacturing industry penetration, the development of the market information to the
Manufacturing industry penetration, the development of the market information to the processing
Manufacturing industry penetration.
To penetrate the market information to the processing
manufacturing industry, develop
customized products and generate
production profit.
The business flow, logistics, information flow highly integrated
4, convenience stores from the city center to satellite cities and towns
Town gradually expand;
5, the trend of expanding the business area.
According to a study on the business situation of convenience stores in Japan, there is a strong relationship between the development of business area and the sales performance per unit area.
Area
(square meters)
Efficiency per unit area
Rate (%)
90
150
180
240
63
90
99
100
99
89
89
99
99
99
99
99
The number of convenience stores in Japan is increasing.
89
80
70
Usually, the business area of a convenience store is best controlled at 90 180 square meters.
6, the efficiency of the store is urgent.
The use of POS systems, will bring great benefits to the convenience store business.
(1) eliminating the cost of price tag paper;
(2) digital management to the convenience store management, management to bring a qualitative leap.
7, strategic alliances are on the rise.
Cooperation with other industries is an important way to develop the convenience store business, especially to provide a variety of service goods.
8, the emergence of composite stores.
For example, gas stations combined with convenience stores; convenience stores combined with fast food stores.
9, high value-added convenience stores in the city center.
For example, the convenience store will target consumers to "singles" (good income, attention to taste of life), providing women's handkerchiefs, earrings, lipstick; men's ties; shoes and socks, cassette tapes, CDs, flowers, freshly baked bread and so on.
10,3K phenomenon has to be overcome.
The so-called 3K phenomenon is the Japanese words for "stolen" (KI
TANAYI), "tired" (KITSIYI), and "dangerous"
(KIKEN). For example, cleaning stores, wiping shelves, working night shifts, night defense, etc.
11, environmental awareness needs to be strengthened, such as the horse bag, food over-packaging, and so on.
12,Emphasis on shopping district services.
What convenience stores to sell, from the store just opened the "passive sales" stage, as soon as possible to "active sales"; that is, as far as possible to meet the needs of consumers, but also to have a certain orientation. For example, anniversary celebrations, festivals, etc., how to engage in promotional activities, how to carry out sales incentives.
13, the rapid growth of cultural publications. Convenience stores are experiencing rapid growth in newspapers, magazines, books, audio cassettes, VCDs and DVDs.
14, fast food prospects. Currently, Taiwan's fast food population is about 5 million people a day, equivalent to a quarter of the total population. How to make this piece of high margin, quick turnover, meet the immediate needs of the customer fast food business. The future is bright.
15, the immediate demand for goods increased.
Convenience stores to develop immediate needs of the importance of goods
It is self-evident. For example, if you can't find a fuse, a candle, or a leaky faucet during a power outage, it's worthwhile to develop products that are closely related to human life. Of course, the development of instant products, but also to pay attention to seasonal changes, to solve the appropriate response and adjustment and other issues.
16, service goods is a growing trend.
17, the transformation and development of mini-supermarkets.
Currently, the prospects for the development of the retail industry at both ends:
The hypermarkets and convenience stores. In expanding the scale of operation of convenience store companies, it is worth studying the feasibility of operating
250 350 square meters of mini-markets.
Three, commodity management strategy
(a) commodity management concept
1, the broad concept of goods: tangible and intangible goods, and at the same time to address the combination of goods.
2, from the "marketing concept" to the "commercialization plan" of the technical system
(1) the core of the marketing concept:
A. Customer-oriented
Without the customer, the store can not survive; why customers are willing to come to the door must be the store every time to let the customer to get full satisfaction, the customer will continue to purchase.
What customers want must be researched, analyzed, and predicted in advance in order to meet the demand. The entire system of convenience companies, distribution centers, and convenience stores should be directed toward "maximizing customer satisfaction".
B. Define and understand the main customer groups.
C. In-depth understanding and continuous research of consumer groups
S.T.O.P. trends:
S: Style (life-style) lifestyle;
T: Time when the need for this product;
O: Ocassion need for this product's motivation is
What is the motive;
S. What is the motivation for needing this item;
P:Place where this item is consumed.
(2) launch the "commercialization plan", the pursuit of "six correct":
A. choose the right "goods";
B. decide the right "price";
C. arrange the right replenishment "time";
D. display the right "quantity";
E. display in the right "position";
F. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E. display in the right "position";
E.
F. The correct "performance" (including information, atmosphere, service, etc.).
(2) positioning of goods and business district characteristics
1, the principle of positioning of goods
(1) immediate consumption: for example, early in the morning hungry, consumers want to get, immediate consumption of goods.
(2) high urgency: the lack of goods at home, must be purchased immediately to supplement.
(3) very warm: for example, in summer, you need to drink
cold drinks to quench your thirst immediately.
(4)Volume-reducing: a single consumption without the need for storage.
(5) Recreational: When you are lonely and bored, you want to eat some snacks and read some magazines and books without thinking.
2, commodity positioning and its business district characteristics are closely related
Commodity items Cultural District Commercial District Residential District
Bread, pastry 10.02 5 6.1
Drinks 38.26 25 14
Instant noodles 3.61 6 6.3
Biscuits 6.47 3 2.1
Snacks 2.43 2.7.3
Small snacks. 2 7.3
Household food 0.37 1 5.9
Departmental supplies 0.84 2 6.8
Self-service section 10.91 5 13.5
Gift boxes 0.04 2 0.8
Duty-free products 11.34 33 26
Dairy powder 0.26 2 0.8
Ice/fresh milk 7.74 10 4.2
Stationery/toys, cassette tapes 2.41 2 1.8
Magazines/books, newspapers 5.3 2 4.4
Total 100 100 100 100 100
(C) Principles of product mix
1,Convenience and favorability
Benchmarks:
(1) Consumption: 1. (1) high consumption; (2) high purchasing frequency;
(3) high brand awareness (good image);
(4) high homogeneity (quality assurance);
(5) simple sales method (no effort);
(6) high added value (specialization, differentiation);
(7) high competitiveness; (8) high gross margin:
(7) high competitiveness;
(8) high gross profit rate:
(9) high quality; (10) high quality; (11) high quality;
(12) high quality;
(14) high quality High:
(9) Seasonality;
(10) The ability to collect goods according to the
"S.T.O.P." of the main customer groups in the shopping area.
2, the breadth and depth of the matching considerations, in order to form
products of the "sense of abundance".
(1) The so-called "breadth" refers to the convenience of "related purchases", so that the customer's motivation to buy can be achieved, and can be prompted to buy related products by the way.
(2) the so-called "depth" refers to the following two situations:
A. A class of goods (such as soft drinks) of the number of varieties is very large, while other categories (such as soy sauce, etc.) of the number of varieties is relatively small;
B. A class of goods (such as soft drinks) of a product (such as 350ml aluminum cans of Pepsi) of a large number of displays, while the other similar commodities of a smaller display. Less, in order to form the Pepsi aluminum cans of drinks rich sense.
(D) to study the gross margin, contribution to determine the elimination of the product
Category Sales Composition Ratio Gross Margin (%) Contribution
Bread 6 35 2.1
Drinks 25 24 6
Instant Noodles 6 20 1.2
Biscuits 3 25 0.75
Snacks 3 30 0.9
Household Foods 2 2.2
Snacks 3 30 0.9
Household Food 2 25 0.5
Departmental Supplies 2 30 0.6
Self-help Area 6 45 2.7
Gift Boxes 2 30 0.6
Duty-Free Goods 24 10 2.4
Powder 2 10 0.2
Ice/Milk 13 25 3.25
Stationery/Toys & Tape Recordings 2 30 0.6
Magazines/Books, Newspapers 4 30 1.2
Total 100 23
(E) Convenience store product mix development trend
1, food product mix development trend
(1) fast food: fast food: fast food gross profit, fast turnover, and convenience, convenience stores to maintain a competitive advantage of a powerful means. In the development of fast food should pay attention to:
A. Fast food associated with the placement of equipment, to focus on the convenience of customers to operate.
B. Commodity development should first pay attention to quality control;
C. Equipment and appliances must be careful: for example, microwave ovens, whether its power is more than 15,000W;
D. Careful selection of honest and reliable suppliers and should be considered for their logistics and distribution capabilities.
(2) beverages: soda, juice, mineral water, tea, coffee, health drinks, etc., is indispensable to the convenience store commodities, in addition to a few international brands to maintain a lasting best-seller, other commodities need to be regularly inspected, out of the old for the new, in order to enhance the activation of the store, the sense of freshness.
2, non-food product mix development trend
(1) non-food sales accounted for the convenience store turnover is not high, but there are many items, in order to constitute a convenient product structure to meet consumer demand.
(2) non-food preservation period is longer, the possibility of scrap loss is small, the store will often neglect the control of its quantity, important items may also be out of stock, the goods can not be sold on the shelves, or because of excessive turnover rate and limit the display of e79fa5e98193e78988e69d8331333231613964 amount, resulting in the display of fragmentation and thinning. The display is fragmented and sparse, attracting the attention of customers and interest in purchasing.
(3) for non-food commodities in the necessary goods, we ensure that the supply of quantities, never allow the phenomenon of out of stock, otherwise it will greatly affect customer loyalty to the store.
3, the development trend of service goods
(1) convenience stores have considerable room for development of the product mix, and is by no means limited to the sale of tangible goods, where the main customer layer in the business district in the life of the demand, or inconvenience, trouble, etc. are convenience stores to build its service function of the opportunity.
(2) There are many service products worth considering,
but it is necessary to conduct a market survey in advance to assess the size of the demand
otherwise, a hasty introduction may become
a short-lived, or no performance of the business.
(3)Suggested service commodities:
A. Collection and agency: collection of advertisements, courier
letters, photo developing, collection of laundry, etc.
B. Equipment services: photocopying, telephone fax,
automatic teller machines, etc.
C. Provision of information and other services: life, entertainment information, post office business agent, etc.
C. Provision of information and other services: life, entertainment information, post office business agent, post office business agent, etc.
C. Provision of information and other services: life, entertainment information, post office business agent, post office business agent, etc.
C. Provision of information and other services: life, entertainment information, post office business agent, post office business agent, etc.
C. Provide information and other services: life, entertainment information, post office business agent, public **** fee collection, employment information, etc.
(4) Shanghai's convenience stores to introduce service commodities are usually: photocopying, fax, selling phone cards, collect utility bills, telephone and cell phone charges, film color printing, coin-operated telephones and so on. Also set up a customer hotline, the implementation of home delivery services to customers.