Wechat Commercial Street was established at the end of 20 14, officially launched in April of 20 15, and in August of 20 17, Tiantian Youxian announced that its monthly income exceeded 280 million and its monthly order volume was 3 million, making first-tier cities fully profitable. The results seem gratifying, but in the whole fresh electrical appliance business and the new retail course, the wolves are together, who can laugh at the end?
How about fresh food every day?
First, the core logic of daily freshness
Every day, Chief Operating Officer Sun Youxian disagrees with the external evaluation.
Since the establishment of the company, the external market has been experiencing various waves, from O2O wave, fresh electrical appliances wave, to fresh dead group and new retail wave. In three years, the market has become four waves, so the enterprises in our industry seem to be rubbing hot spots. In her view, the outstanding things every day always follow the changing trend and logic of supply side and demand side in China's consumption field.
In fact, the changes in the retail industry have the same international laws, which can be traced back to the United States in the 1930s, Japan in the 1970s and Taiwan Province Province in the 1990s. Sun Yuan believes that this megatrend happens to be the node that broke out in 20 15 years, that is, when it entered the threshold of 30 years after 85 years.
Careful observation shows that there is not much difference between the consumption habits of the generations after 60 and 70, and the shopping habits are all traditional. In contrast, the intergenerational changes of this group of people after 80 are very obvious. Mr. Sun said that changes in the demand side will inevitably bring about great changes in the supply side. The convenience of the Internet and logistics infrastructure makes the current supply-side changes more possible.
How about fresh food every day?
Can two or three killers be killed with a knife?