Appreciation of Visual Design Cases of Foreign Chain Bakeries
The design mostly reflects the broken line elements of wheat ears. The placemat made of wheat straw is full of creativity and echoes the theme. The whole design revolves around wheat, and the details are the ultimate.
The name of the bakery is not fancy. A very simple word, Pan, means bread in Spanish, and Pan atelier translates it into bread studio. This simple name is clear at a glance and easy to remember. It can be seen that the design of logo is very careful in font and color matching. Light brown is close to the color of wheat ears, but it is not as dazzling as golden yellow, and it is natural. It can be seen that the store concept is clean, original and environmentally friendly.
In the whole design, Maisuier's design elements and logo are just right, concise but not simple, and it is easy to leave a deep impression on consumers' minds.
The picture below shows the design of the package. Similarly, it is both beautiful and convenient to apply various design elements to packaging. It also insists on using environmentally-friendly paper products and unique fabric packaging, which makes it look high-end and fashionable whether you eat it yourself or give it away.
The design of the door head is still simple, with thick and thin shop names and wheat ear elements, and the logo on the glass window is clean white.
The interior decoration is mainly gray and white, and there is no extra decoration. In addition, the matching of brown and brown widgets of bread makes the overall color matching look very clean and fit the theme.
The method of making business cards by letterpress printing, the broken lines of wheat ears on paper products have a sense of concave and convex lines.
In website design, Maisui's broken line elements are widely used on the page, and there is not much experience. The store location and contact information are outstanding, and the simple packaging concept and environmental protection concept are in place.
Detail design, all office supplies in the supporting store also adopt a unified style, and the straw notebook gives people a unique feeling of returning to nature.
Design strategy of bakery decoration
First, mastering consumption changes means mastering the market.
How to correctly grasp the changes in the local consumer market and cater to the consumption habits and tastes of local business circles? Designing a unique "innovative pavement style" for yourself is undoubtedly the most concerned theme for those who consider investing in baking industry. In the early stage of preparing to open a store, the operator needs to collect the decoration design technology and production and marketing knowledge of the "pastry bakery", and also include the floating population and environmental conditions in the local business circle, and evaluate the consumption level of the local consumer class as a powerful basis for designing the decoration style of the pavement and marketing baked products in the future.
Second, the concept of trendy style, combined with practical fashion.
"The overall innovative design and function of the store" does not simply create a place for consumers to buy baked goods, but uses the concept of professional design to overcome the obstacles and possible negative factors in the operation of existing stores, provide conditions to fully satisfy consumers' desire to buy products in the store, and indirectly achieve the business goals expected by operators. At the same time, in order to cooperate with the "business circle survey" and the commodity planning of "main products" made by the operators, we can create a practical impression of situational space that can combine trendy fashion, individuality and charm.
Third, more "mass store" design strategies.
The concept of "overall innovative design of the store" mentioned above can help to determine the basic business philosophy that the pastry bakery will meet the needs of modern consumers' shopping space in the future and initially build the foundation of the store's business style. The person in charge of the entrusted planning and design should be able to fully design according to the investor's budget and reflect the ideal business style according to the operator's financial budget and future store management strategy.
Fourth, unique charm.
1. theme: the theme plays a finishing touch for western bakeries. When planning the image of a western-style bakery, we should carefully examine the functional areas and optimize the production line, and begin to give it unique meaning, style and theme. In the next planning of the whole space, we need to pay attention from time to time and find a suitable form to express it.
2. Symbolism: Symbolic bakery often has indescribable charm, because it conveys more human factors, so it is intriguing. In such a shop, you may be able to calm down and think, or you may be able to interact with him.
3. Unity:
A. Don't change the store style under the same brand too much, and strive to be complete;
B coordinate and unify other aspects that contribute to the overall atmosphere of the store, such as product packaging, product display, accessories, media promotion, DM, 〈POP〉 posters and other soft media.
4. Diversity: The details of the storefront image under the unified decoration style strive to change and seek unity in the change. Flexible use of existing materials, breaking the inertia of conventional thinking, often will get a novel storefront effect. At present, under the circumstances of numerous storefronts and diverse styles, such a design concept is particularly important.
Decoration tips, pay attention to escort decoration