Current location - Recipe Complete Network - Catering franchise - The formula of restaurant chain stores is developed by one person, so why can it be sold?
The formula of restaurant chain stores is developed by one person, so why can it be sold?

If entrepreneurs who run restaurants make their brands successful, it is a terrible thing that the diet formula is leaked. Once leaked, there will be many copies of different brands. In this case, the work pressure is very high. Especially for restaurant brands that open chain stores, once the formula is leaked, many stores may be forced to close down, and selling the formula will make a lot of money.

famous brand chain restaurants are very strict with recipes. Catering enterprises and catering enterprises must sign confidentiality agreements from the beginning, and those who violate the regulations will be punished by law. Some large catering companies such as Japan and South Korea will apply for national patents for their own recipes, and other food and beverage brands will also be dealt with by legal means. In order to maintain "characteristics", many specialty food and beverage stores will not disclose their ingredients. Although they opened many chain stores, they didn't join them. This is the same as a fast fashion clothing store that opens a chain store in a large shopping mall, just to protect itself. Brands and business models have never been added.

for the chafing dish in the market, the chafing dish bottom material is the formula. The brand has its own central production plant. When they send the basic materials of hot pot to franchise stores or chain stores, they will handle all the ingredients and package them. You may know some flavors, but you don't know anything about them. You don't know the proportion of ingredients and the time it takes to make them so that the formula is difficult to leak. Some small hot pot restaurants run by bosses will close the door and operate once the boss wants to fry the materials at the bottom of the pot.

Cuisine is nothing more than raw materials, equipment, handicrafts and seasonings. Seasoning is the most important thing. Some small restaurants will break the unique convention. The most important seasoning formula will be made at home or handed over to the three parties. Factory production, but only in the case of signing a confidentiality agreement, can provide their own raw materials, so even if the factory wants to copy the formula, it is also used as raw materials. Of course, the success of catering enterprises depends not only on the formula, but also on the operation mode, talent management, finance and many other aspects.