VI design is not a mechanical operation of symbols, but a vivid expression of the connotation of MI. Therefore, VI design should reflect the business philosophy of the enterprise from multiple perspectives and in an all-round way. Specific attention should be paid to the following points: the unity of style, strengthen the visual impact, emphasize humanization, enhance the national personality and respect for national customs, implementability: VI design is not a designer's whimsical but requires a strong implementability. If the implementation of the implementation of too much trouble, or due to the cost of expensive and affect the implementation, and then the excellent VI design will be difficult to implement and become a castle in the air, on paper. In line with the laws of aesthetics, strict management of the VI design system of thousands of things, therefore, in the implementation of the process over the years, we must pay full attention to the implementation of the discretion of the various departments or personnel, in strict accordance with the provisions of the VI design manual, to ensure that not to go out of shape. As we all know, the enterprise VI design for the establishment of a unique brand image has a very important role, then, for the operators of the enterprise, in this aspect of the construction should pay attention to what problems? We already know the role of VI on the enterprise, should pay attention to, but some practitioners out of the mentality of quick success and excessive exaggeration of the role of VI, VI rose to the height of the dominant everything, so that you willingly shell out silver, more silver. They will cite a number of examples, said Coca-Cola, KFC always spend a lot of money to constantly upgrade VI, because not to do so will lose customers; so and so cigarettes and liquor stand out, is because of the success of the VI to do. Let a person think, the VI design, logo design, album design, packaging design and so on get good, the enterprise from the success is not far away. VI is the CIS system in the most communicative and infectious part of the CI non-visible content into a static visual identification symbols, in order to incomparably richer and more varied forms of application in the widest range of levels, the most direct dissemination.

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