In all the farmhouses I have been to, the food is more expensive than the restaurant, but the taste is definitely worse than the restaurant.
I wonder, doesn't Nongjiale want to return guests?
In fact, farmhouse music is the easiest place to attract repeat customers. Relatives and friends met and went to a place with good comfortable environment, affordable price and good taste. Ten people each had their own circle, and word-of-mouth advertising was better than all unrealistic propaganda.
However, the farmhouse just won't give you a second chance to go. Lanzhou Dazhong Farmhouse, each person has two meals of 51 yuan, a large plate of chicken and side dishes at noon, and the amount of dishes is added according to the number of people, and the money is collected per head. Seriously, there are not many large-scale chickens that are comfortable to eat, but people who have not passed by just yell a few words. They think it is not bad to eat two meals for fifty dollars. On the contrary, it is dinner, and a pot of noodles is salty and warm, so that most people will forget the large-scale chicken that can't bite at noon.
but I won't go here for the second time.
Now there are also large-scale farmhouse places, in which literary models are arranged, full of flowers and plants, causing many aunts to take beautiful photos, bask in their friends' circle, spend tens of dollars to coax their stomachs and take a few colorful photos, and feel that they have gained a lot.
this may be the way to develop farmhouse music, and if the food is as beautiful as it is, it will be perfect.
My understanding is that it's good to be vegetarian at noon, and it's also good to stir-fry a few light and delicious farm dishes. It's a good place to play cards and bicker if you don't want to eat tall and comfortable.
cost performance is the main reason.
farmhouse music, a new tourism project in recent years, has gradually faded out of people's sight after a period of popularity. To sum up, there are many reasons. Personally, I think that the cost performance is not high enough in the end. What I mean here is not only the consumption level, but also the following aspects:
First, it is generally a high consumption
The original farmhouse was built, which incorporated many self-produced items of traditional farmers, such as ingredients, raw materials, picking sites and so on. Because most of them are self-produced, the output is not high and the quality is good, and the price in the early stage is high, which is recognized by the majority of tourists, such as fertilizer-free ingredients and organic agricultural products. However, with the increase of tourists' flow and the shortage of self-produced items of farmhouse music, foreign raw materials began to be introduced. At the same time, the taste and experience decreased, and the price did not adjust accordingly, resulting in a low cost performance.
Second, the cultural precipitation is not obvious
Look at the old farmhouse buildings, listen to the old peasant stories and experience the peasant folk customs. . . . . . It is the expectation and yearning of many tourists for farmhouse tourism. Some demonstration sites of farmhouse music led by the local government can only be displayed in an all-round way when they report for publicity, but it is difficult for ordinary tourists to get all-round information and experience when they go. However, farmhouse music, which is mainly engaged in business, focuses more on catering and accommodation. They are all busy or tired, and they have no time to provide good services to tourists at the cultural level, and they can't meet the expectations of tourists, which will lower the cost performance.
Third, it is difficult to guarantee the hygiene and service quality
Because most farmhouses don't employ too many service personnel, they are basically helped by relatives and friends at home. When the passenger flow is small, the relative service will be better. When the passenger flow surges, it is basically in a hurry, and sometimes disputes will arise because of the urging of guests. However, the sanitary conditions such as tableware and room linen are not optimistic, and the experience for guests is not very ideal. It is also a big problem that it is difficult to refund and settle claims in case of disputes.
There is another point that has little to do with cost performance. Young people born after 1991s have much less experience in farm life than those born after 1981s, and they are particularly indifferent to farm life, and farm products are not their main entertainment consumption products.
Hello, everyone, I am a creator in the field of tourism: playing around the earth. I'm glad to answer this question.
With regard to the once-popular farmhouse music, my opinion is:
1. The rise of farmhouse music as a tourism format caters to everyone's curiosity and pursuit of differentiated play experience. With the increasingly fierce homogenization competition, many people have no good experience in eating, living and traveling, and their ability to get customers naturally declines.
2. At present, there are more and more tourism projects to choose from. People are pursuing high-quality play experience and are unwilling to pay for low-quality and high-priced farmhouse projects.
Therefore, in order to continue the operation of farmhouse music, it is suggested to make a fuss about the following aspects:
1. internet plus model, online promotion, live broadcast in online celebrity, self-media publicity, etc. Your project needs to be accurately given to relevant people, so that they can see, hear and then be willing to go.
2. To abandon the extensive development model, farmhouse music needs intensive cultivation and features. For example, some distinctive homestay projects pay attention to the freshness of ingredients in catering, the quality of bedding in accommodation, and look for highlights in amusement projects.
Farmhouse is an important means to stimulate rural economic growth, especially in Hanzhong, Shaanxi Province. Because of the weak industrial development foundation, ecological and cultural tourism are the characteristic advantages of Hanzhong, so Hanzhong has focused on building an eco-tourism city in recent years. For example, the rape flower festival in the Qingming Festival, the cherry festival in Chenggu in two days, and a series of peasant cultural festivals such as the Orange Festival. But when it comes to farmhouse music, the Baohe Huaguoshan farmhouse in Hanzhong is quite famous.
Huaguo Mountain is not far from Shimen Reservoir. Shimen Reservoir is the most famous plank road. In the Western Han Dynasty, the plank road entrance was at the foot of Huaguo Mountain. Besides, Shimen Reservoir is also an important freshwater fish breeding base, and Huaguoshan can plant many fruit sparse plants, such as orange orchards, peach orchards and lavender bases, which are all supporting measures around the whole Huaguoshan farmhouse. We also want to make Huaguoshan farmhouse a well-known brand in Hanzhong.
When Huaguoshan Farmhouse first came out, many people invested in it. It can be said that it is a farmhouse all over the mountain, and everyone has laughter. However, with the past few years, Huaguoshan farmhouse began to polarize, some farmhouses became more and more profitable, and some farmhouses are now basically in a state of semi-loss. Lao Zhang has also been to Huaguoshan Farmhouse many times. Lao Zhang thinks that Huaguoshan Farmhouse has become this appearance, which is definitely contrary to the original intention. Lao Zhang believes that there are several reasons for this state.
service measures can't keep up. At present, the requirements of hotel catering culture in the city are quite strict, but farmhouse music highlights the idle characteristics of a farmhouse. When there are more tourists, the lack of farmhouse music venues and the lack of services will be highlighted. On the one hand, many people drive to farmhouses now, but many farmhouses don't have enough parking spaces, which will discourage many people. On the other hand, the serving speed of farmhouse music is relatively slow, including some hotels in other service cities.
the surrounding environment is seriously damaged. When farmhouse music was first built, many people may have overlooked the problem of domestic garbage. Now the rushing stream in Huaguo Mountain has turned into a stinking ditch, and people are stinking when they walk on the side. How can this situation attract people even if they make delicious food and have beautiful scenery?
lack of integrated management. There are many farmhouses on Huaguo Mountain, but they are all in their own way and lack unified coordinated management. Because there is competition between farmhouses at ordinary times, there is little contact with each other at ordinary times, and a lot of resources for decoration are wasted. The waste of resources means an increase in costs. For example, Lao Zhang, who went to the farmhouse two weeks ago, actually spent 1,111 yuan alone. You know, at noon, it is porridge, and in the afternoon, I will fry some dishes with my friends. In a hotel that is not a star, this price is really a bit high.
Lao Zhang thinks that if farmhouse music wants to develop in the long run, it must have a strong overall leadership department, and strictly regulate some behaviors that affect the subsequent development, concentrate on building its own brand and improving its service quality, otherwise farmhouse music will only gradually become a thing of the past.
The main purpose of farmhouse music is to let tourists experience the flavor and customs of the farmhouse. However, some farmhouses only have a place to eat, and they are not delicious, the dishes are not authentic and the prices are quite expensive.
tourists, as consumers, go to the farmhouse, and if they have a bad experience on the spot, they will definitely not visit again. Sometimes, not only will I not patronize again, but I will also tell my friends around me that this farmhouse is quite cheat people, so don't go.
The reputation of farmhouse music is ruined by some people who are short-sighted and just want to make quick money. Some merchants who run farmhouse music are very unkind. The chickens, ducks and geese bought in the market are said to be raised by themselves and then sold to tourists at high prices. This kind of thing is too common in farmhouse music restaurants.
If you really want to run a good farmhouse, you can't do without the local farmers' flavor and customs. Don't treat tourists as fools. Many of them probably know what is important here as soon as they walk into your place.
Farmhouses, whose main purpose is to make money, often decorate their venues in a gaudy way, but it is difficult to see the characteristics of local farmhouses, many of which are cottage styles.
this kind of farmhouse is no different from ordinary restaurants. we can't really enjoy the dishes of the farmhouse when we enter the consumption, and our money is not short.
Although the purpose of opening a farmhouse is to make money, since the theme is "farmhouse", the things reflected in this place need to have the characteristics of local farmhouses, instead of self-righteous "modern farmhouses", which will naturally make jokes.
in the farmhouse, it is indispensable to eat the dishes of the local farmers. If the ingredients are not from local farmers, such dishes obviously have no local unique flavor.
Don't think that ordinary people can't eat it. In fact, many people are very proficient in eating this piece. For example, the local farmer's free-range walking chicken, its soup and meat feeling are detected as soon as it is eaten.
People who live in cities all the year round eat almost all feed chickens in captivity. When they eat free-range ground chickens, they will definitely exclaim: Wow, what a difference!
I have such a personal experience, so when I go to the farmhouse to eat, I can feel whether the dishes they serve are authentic or not.
I think farmhouse music still has great prospects by running it well, leaving a good impression on tourists who come to spend, and making a good reputation.
why don't people in the city like to go to the farmhouse that used to be crowded with people? Farmhouse was really popular in rural areas for a period of time. When it first appeared, people in the city would drive their cars to the farmhouse on holidays or weekends to enjoy the rural life and recall the previous rural life, which also brought good economic income to many farmers. However, with the increasing development of farmhouses in recent years, people in the city did not like to go to the farmhouse.
1. Poor conditions
Farmhouses are all built in rural areas. Many post-71s and post-61s in cities grew up in rural areas and then went to cities, so they miss rural life. However, with the post-81s and post-91s growing up now, most of them grew up in cities, and they have no memories or feelings about rural life, so naturally they are not so interested in poor farmhouses.
2. The price is relatively high
Although the conditions of the farmhouse are poor, the price of the farmhouse is not high, especially in some hot scenic spots and even the phenomenon of cheating customers. This may be related to the fact that the owners are farmers with little management experience, but in any case, the price exceeds the expectations of the city people, so they naturally have no interest in coming for the second time, and if it is too low than the psychological expectations, it will even be passed on to the surrounding relatives and friends, so fewer and fewer people will come to the farmhouse.
3. It's the same, with no characteristics.
City people go to farmhouses just to miss their previous lives or educate their children, but now most farmhouses have remained at the previous level, which has not changed much, and the farmhouses in various places are basically the same. Naturally, people in the city will not feel much and have no interest in going again after going there several times.
Travel has always been a topic of enduring interest. Where are you going this weekend? Hey! I heard that * * is very good. Let's go together, so that the chat time will appear on our WeChat and telephone. On holiday and weekends, we will also bring three or five relatives and friends, and seven or eight friends will go for a skin-licking, usually by car, and find a beautiful place around us for a picnic or barbecue. At its peak, farmhouse music is also a destination that people talk about. However, with the novelty fading away, many farmhouses have become obsolete concubines. Today, I would like to share my views with you:
1. Vicious competition has led to the withdrawal of service quality and the decline of service. Most of the farmhouses we went to before were sideline businesses made by ordinary people using the idle resources in front of and behind their own houses. The food was original, so we could eat some green food and feel the natural beauty. At the same time, we had plenty of food by ourselves. Fresh and healthy, farmers are naturally simple and honest, and they are not stingy in entertaining guests. When they leave, they leave the operators with 3511 yuan, which makes extra money and enriches their lives. Everyone's two-way needs are met, and the city people have changed their tastes and felt the nature, which makes them uncomfortable. Over time, every family started a farmhouse, which turned out to be just one, then a street, and then a village. There were more operators and limited people, even if it was hot, it was obvious in the off-season season. Therefore, in order to compete for customers, everyone naturally smoked the quality of service, and everyone chose more than one place. After a long time of word of mouth, fewer people came.
2. With the rise of hot spring water parks, the crowds are naturally diverted. Now many local real estate investment groups have built many supporting playgrounds and hot spring water worlds in order to copy plots and invest in real estate projects. The drunkard's intention is not to drink, the tickets are very cheap, the supporting facilities are complete, the facilities are perfect, and the cost performance is super high. Is it necessary to have an activity and kill, which will make the people stop, because everyone has limited time.
3. The farmyard remains unchanged, and the people like the new and hate the old. The farmyard tourism products are single, only to meet people's needs for leisure, eating, drinking and drinking, and the hardware conditions are poor. It is difficult to go to the second time after going once. Coupled with the power of media communication, natural good things spread thousands of miles without going out. With the exclusive products of the upper class in the market, the products of children's paradise, water park and hot spring water world have no impact.