In recent years, low-cost tour groups that attract tourists by spelling prices have been repeatedly criticized. The fundamental reason is that the tour group has become a shopping group. The tour guide persuaded the tourists to buy at buy buy, from mattresses to accessories. Without exception, it has been blown into the sky, allowing tourists to "voluntarily" pay for it.
"Pit Group", the abbreviation of the industry! Low price is the killer of travel agencies. Even some travel agencies don't charge tour fees, don't pay back money, and have to open a "pit group". "From the time when tourists searched for the information of' Pit Group' on the Internet, the routine of cheating money began."
Most of these "pit groups" will attract tourists by means of network promotion. When tourists search for tourist destinations online, there will be a lot of information about recommended tour groups, including the micro-signals of tour guides and other contact information. These are all advertisements paid by travel agencies.
During the whole trip, the travel society arranged a number of shopping shops for the "pit group". As long as the tourists were taken to the shops, the travel agency could get the "head fee". If tourists have shopping expenses, the travel agency can get an extra one. "This is the real profit point. General travel agencies can get a 30% share, and tour guides can get 5%-6%. " In this way, whether it is a network promotion platform to attract customers, or a travel agency or a shopping store, it can stabilize profits, and only tourists are trapped.