how to design a simple logo

to design a good logo, you need to have the following characteristics, namely simplicity; Uniqueness; Visibility; Adaptability; Memorability; Universality; Classic is not out of date.

1. Simplicity

A simple LOGO is easy to remember and apply. In recent years, many brands have upgraded their brands, most of which are simplified on the basis of maintaining brand tonality and recognition.

2. uniqueness

uniqueness is the embodiment of the LOGO's own temperament. It may not be difficult to be concise, but how to make simple graphics more temperament will test the design ability.

3. Visibility

Visibility is the identifiability of the LOGO itself in daily and complex environments. No matter how to design a beautiful and connotative LOGO, the lack of recognition in daily use will greatly reduce the communication.

4. Adaptability

Relatively speaking, the more geometric the graphics, the purer the elements and the more focused the colors, the stronger the adaptability of its physical space. Compared with ellipse, circle is more adaptable, and compared with polygon and polygon, square is better. Because this kind of graphics is more geometric and symmetrical. In the process of using, the probability of living in any scenario will be much smaller.

5. Memorability

When we mention Starbucks, we think of green mermaids; When it comes to apples, we will want to be bitten by apples ..... Memorability can be laid through long-term brand promotion and accumulation. The brands mentioned above are accumulated by excellent advertising marketing and product reputation day after day. LOGO is not only the cornerstone of the final brand, but also the owner of the top benefit symbol.

6. Universality

The simpler a graph is, the more inclusive it is, but the information it contains may be reduced.

7. Classics are not out of date

The definition of classics should be that they are not changed by the changes of culture, aesthetics and people of the times, and become more and more prominent with the accumulation of time. If you can design a LOGO with the growth of a century-old or decades-old enterprise without being influenced by the times, it is definitely a classic.

the self-cultivation of a good LOGO, in addition to the external aesthetic level, plays a more ordinary role in conveying the brand concept of the enterprise in daily use and strengthening the brand image of the enterprise among users. Reduce or avoid the risk problems faced in use. How to design a simple and unique logo?

with the growing trend of advertising design industry, LOGO design styles are rich and diverse. In order to be remembered by people in marketing, LOGO design companies should pursue novel and unique attributes to design. Only in this way can we catch the eye of consumers and be remembered by the public. General LOGO design is divided into three types, which are designed by words, graphics and their combination. It is simple to express in language, but the actual design still needs professional designers to design the iconic LOGO design.

the p>LOGO design stresses simplicity, novelty and rich connotation. Easy to understand and read. The unique logo production is not a simple deformation and transformation of text, nor a simple splicing of graphics, nor is it that what you think is good is mixed in it, but it is made through the basic elements carefully selected by designers and through rigorous design. When we choose elements, we should be closely related to the theme of the enterprise, which can be representative and important and arouse everyone's emotions. The LOGO design made in this way is perfect.

LOGO design company is very different. Based on years of design experience, it is concluded that the unique LOGO does not mean that it is complex, but unique. The selected elements and design are carefully made, and the produced logo is concise and clear with rich cultural connotation. Therefore, the production of logo does not pursue how complicated it is, but its unique design and internal meaning, so as to show its personality.

About how to design a simple and unique logo, Global Ivy Xiaobian will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article can help you in your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn. How to design minimalist LOGO

I think we can consider it from the following points!

1. Make the logo black and white first

I believe many veterans will be very clear about this monochrome problem, but it still needs to be reminded again, because the monochrome structure is equivalent to designing the structure of a logo, and the key point of starting a minimalist logo is to start designing with black and white monochrome, and then consider the color, so as to see if the shape is highly refined. I've spent this part simply

2. Try curves

Now there are a lot of creative ideas about logo design. If you want to make your design better, you can try to use curves to improve your design ability. A curved line or a cluster combination line can become a symbolic element of this logo, and often grasping a radian is a high expression of a level; The second stage is the important font combination you selected. The space of the logo is balanced by lines and fonts. Streamline and spiral are all good creative elements, which can make the logo readable and concise. When you have some ideas, you can try to draw them by hand before processing.

3. Font logo

When you suspect that the icon you designed doesn't have too many features, you simply design letters directly from your brand name, so you may find that the logo designed by font can represent your company image for a long time, and it is easier and more direct to identify. The most important thing is that font logo is more convenient to be used in different software and Internet applications

4. Retro simplicity

(this point needs to be emphasized)

In fact, the practice of simple logo is not novel, but it becomes interesting to combine it with a little retro approach. Usually, the design practice of retro simple logo is to use a circle and then outline the object around a circle of fonts, and the practice of thinner lines is more representative; You can choose some retro colors in color matching, so that you have a relatively novel and simple treatment, but still retain some retro flavor, which is "old jar with new wine" in Chinese. The advantage of retro minimalist style is that you can choose the concept, and you can draw nutrition from the designs of different eras. If you are good at craftsmanship, it is also necessary to use the design style of more than 111 years ago!

5. Don't use useless decorations

The most important thing to make a minimalist logo is to remove some meaningless elements. Many designers will be uncertain at the initial stage, and they will take more elements to piece together in order to cover up some problems of insufficient modeling ability. An experienced designer, even if you are a simple element, can dig deep, compare and detail from word to word, and from the word itself. It can be found that many elements that need to be explained are redundant, and often a powerful core is constantly simplifying and refining. "A truly simple design should be a design that can be outlined on the manuscript paper. If you can keep the pen on the paper during the design process, such a design should be truly simple. "