The idea of creating a food self-media account in Tik Tok sprouted in April this year for three reasons. The first reason is that there is no high-quality Tik Tok food self-media account in Taian, a fourth-tier city, and it is still mainly recommended by pictures and texts in WeChat official account. The second is because we are a video shooting and editing team that has been running for 8 years, with high-quality video production experience and complete shooting equipment; The third reason is that we want to choose a high-frequency and high-demand field among many content fields, that is, clothing, food, housing and transportation. According to the situation of our team, the easiest thing to enter is food. After the field was decided, but we didn't know enough about the platform of Tik Tok, we went to Beijing in May to study the course of Tik Tok Operation, but we didn't start to do it after we came back, because we came up with some new ideas and talked about many customers, only to find that it was difficult for customers to invest in this new field easily when we didn't have a convincing case, so we readjusted our goal, exported the dry goods we learned from Tik Tok Operation, and started to make our Tik Tok cuisine from the media.