Why did I choose the private kitchen industry?
Lin Zhencai: If I am given a small amount of money to start from scratch, my intuition tells me: I can start from the catering industry, just open a private kitchen. -According to the price of store rent in downtown Guangzhou, 100,000 yuan to rent a room, 100,000 yuan to decorate and buy equipment, 200,000 yuan backup additional funds, 500,000 yuan is necessary.
The reason why I chose this most people do not look forward to the catering industry, mainly because of Guangzhou's future prospects for the development of the service industry, food for the people, especially in Guangzhou folk worship food, once the service industry as a whole upgraded, the first first to get rich or the catering industry; distance from the other international metropolis, the service industry in Guangzhou there is still a huge distance, the upgrading is unavoidable.
Only for the moment, the catering industry competition is indeed fierce, but we ignore an indisputable fact, due to the early start, the industry has basically through the industry shuffle period, on the road to orderly development, the kind of a swarm of investment, high-speed growth of the period has passed, the center of the Guangzhou city area of large and medium-sized restaurants, as far as I know, for three consecutive years on the maintenance of 1,000 up and down;; after the reshuffle will give the later to the service industry, the first to get rich is definitely the catering industry. After the reshuffle, it will provide a lot of precious opportunities for later investors.
To be innovative in order to grasp the opportunity
As for what kind of opportunity can be grasped, I think it is still necessary to be innovative to do the catering industry, for example, in fact, there are still many categories can be opened up, the private kitchen is one of the more innovative and easy to make a breakthrough in the door; and now in Guangzhou, the business is still in its infancy, although there are so many, but most did not make the private room The effect of the dish, to put it bluntly, or Cantonese restaurant.
Private dining is characterized by sufficient time to cook, strict selection of materials, pay attention to collocation, dishes do not have to be more, the key to let people have a sense of home, to have their own different from any other family's characteristics. Of course, as a native of Guangdong, I have also been a folk gourmet for many years, for the Cantonese cuisine as the carrier of the private dining room, than to the Western food and the rest of the local dishes to understand a lot more y, do raw of course not as good as cooked, so will choose to start from this industry.
Operating steps
Step 1: Hire two chefs with high salaries
The chef is the core of the private kitchen; the boss then has the idea that if the chef can't make it, it still won't help. Mr. Lin's intention is to go to star hotels "tapping", it may be possible to find those who are y "unrecognized" but experienced young and middle-aged masters.
According to the current market price in Guangzhou, the private kitchen chef's monthly salary is generally between 5,000 yuan and 8,000 yuan.
Step 2: Determine the main dishes
The main difference between a private restaurant and a Cantonese restaurant is that the former makes most of the dishes that the latter can't offer. Mr. Lin believes he can start by doing some experiments at home, freeing up a month to try out different approaches, and finally settling on 30 to 40 dishes that are both distinctive and flavorful. The names should also be refined a bit to be distinctive, and not be taken for granted by others.
Step 3: Choose a location, rent a store, and decorate
Mr. Lin will choose Nonglinxia Road as the location for his private kitchen, because the place is not only busy with commerce and heavy traffic, but also has a long history of food culture. Monthly rent control in 50,000 yuan is good, the area as long as more than 100 square meters is ideal; in Hong Kong and Shanghai, many opened in the attic of three or four floors of the small private dining hall is also known far and wide.
The renovation will cost 100,000 yuan, Mr. Lin decided to decorate in the old Lingnan style, using mahogany and pine old-fashioned furniture throughout the house, which not only complements the style of the Cantonese "private dining", but also creates a sense of belonging, which he hopes will attract more people from overseas.
Step 4: buy kitchenware, add raw materials
Guangzhou is a nationally renowned distribution center for small commodities, the purchase of tableware and kitchenware is not a problem, but Mr. Lin wanted to customize the tableware with Lingnan characteristics, so he found a custom ceramic enterprises in Jingdezhen, to customize their own products.
As for the raw materials, which can be regarded as the most important, Mr. Lin needs to act in consultation with the chef. Selection must be strict, for example, the chicken must be a real walk-in chicken; another example is to do the ribs only choose the middle of the best eight sections. To know, eat private dining customers belong to the high-end type, the tongue can not be fooled. This piece, Mr. Lin is prepared to use 100,000 yuan as the first month of operating funds.
Step 5: Set aside 200,000 yuan of reserve funds
Even if everything is ready, it is difficult to grasp the situation after the opening of the whole. Mr. Lin, who has been in the shopping mall for many years, knows this very well, so he set aside 200,000 yuan in reserve funds. Possible scenarios are: the need for additional investment in advertising, advertising market in local newspapers can achieve twice the result with half the effort, sometimes essential to disseminate flyers; furthermore, if the turnover rose sharply, you need to invest in funds to buy more raw materials. Finally, you have to prevent the chef from leaving halfway through the year, and you need money to find new talent quickly.
Expert comment
The catering industry needs to have something for nothing
Guangzhou Xishifeng Western Restaurant owner Li Jiewen:
Specialty business is indeed the direction of development of the catering industry, Mr. Lin mentioned the key to the private restaurant to reflect the characteristics. If you want to do the Guangzhou characteristics of steamed rice, you can sell the main "non-polluting, environmentally friendly" green rice, this rice is only produced in a certain place, and other upscale restaurants are not to sell. This is just like opening a Western restaurant, do Western food is the most important culture, and will not do steak, coffee called Western food; in addition to dishes to be authentic, in addition to decoration, cultural heritage should be well planned, so that foreign friends look and feel back to their own homes. More foreigners, the atmosphere is there, the restaurant is more like a Western restaurant.
And really do this, is the need for something for something, seize the details and focus. For example, the old Japanese restaurant would have had a lot of room to play, but most of the Japanese restaurant in Guangzhou are Chinese people opened, the master also improved the practice of Chinese cuisine, decoration is also a Chinese flavor, how can we do it authentic?
And the boss of the heart will be highly concerned about the freshness of Japanese food and the original style, and in the business area has been reduced, there is no room can be, originally the Japanese local restaurant area is not big; due to seize the focus of the business, customers are still full of doors.