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Overview of the development of China's tourism industry
I. Diversification Trend of Tourism The different purposes of tourism will lead to the diversification of the currently dominant tourism, such as leisure and entertainment, sports and adventure, etc. The diverse and individualized needs of tourists will put forward more requirements for the diversification of tourism infrastructure. The diversified and individualized needs of tourists have put forward higher requirements for the diversification of tourism infrastructure, such as the special tourism services for the increase in the number of trips by the elderly after entering the aging society.

Second, the trend of tourism space expansion of scientific and technological progress, the scope of spatial activities of tourism is broader, not only can easily travel around the world, but also to the deep sea, the moon or the farther reaches of the cosmic space development, the emergence of a revolutionary new way of tourism

Fourth, the trend of tourism mass Tourism is no longer a high-consumption activities as daily life into the thousands of households. Tourism has a broad mass base, people's work, life may be a long distance long-distance travel mode, the formation of an unprecedented wide range of large crowd exchanges and migration, the traditional concept of region, the concept of ethnicity is further broken, tourism is no longer obvious off-peak seasons.

V. Culture is the new highlight of tourism development In terms of market operation of tourism, the first level of competition is price competition, which is the lowest level and the most common way of competition; further is the quality of competition; and the highest level is cultural competition. The cultural function of tourism is inherent. Tourism enterprises are enterprises that produce culture, operate culture and sell culture, and tourists are essentially buying culture, consuming culture and enjoying culture.

Sixth, the form and content of the diversification of tourism development is the main theme of the tourism industry In the primary stage of tourism development, people mainly to visit places of interest and natural landscapes as the goal. But with the development of economy, culture and education, people are no longer satisfied with the simple "mountains and water", but more is required in the process of tourism to obtain knowledge and experience life. The multi-level development of people's tourism demand will inevitably force the tourism industry to present diversified characteristics in both form and content. In terms of form, self-guided tours and other forms of tourism will become more and more common; in terms of content, industrial tourism, agricultural tourism, convention and exhibition tourism will become new hot spots. The so-called industrial tourism, refers to the production line of industrial enterprises, production tools, products and plants as the object of the special visit activities