In the welcome session of terminal store operation, decent and powerful sales words have the "magic power" of turning the stone into gold. In the face of thousands of ways to welcome guests, there are only two ways to sum up: one is to complete the tasks required by the mall; The second is the skills that really want to improve the rate of entering the store. One day, while I was wandering leisurely, I heard most of the guests at the counter shouting "Welcome", which didn't attract my attention. In front of a brand, when she sent me an invitation, I couldn't refuse my step into the store after one meter. And in ten minutes, she directly let me clinch a deal with five clothes. So, what are these welcome words worth learning? What do you need to do to welcome guests at the opening ceremony? 7 opening words, to achieve the following "three steps", can greatly improve the rate of entering the store.

Greet sb.

The first step is to say hello, that is, welcome speech.

Different brands and stores have their own greetings, some say "welcome", some say "hello" or "hello", and some say "good afternoon" ... I think which word to use generally depends on the brand's own positioning, and what is more important than the word is the expression of the word. In terms of expression, we should pay attention to eye language, expression language and body language.

Eyes should communicate with people, that is, look into each other's eyes, and don't make people feel dull; Facial expressions should be relaxed, kind and slightly smiling, which is also the first step to leave a good impression on customers; You can lean forward slightly for coordination. When greeting-you must concentrate on it. For example, you can't shout "welcome" when doing private things, you can't just say "welcome" to chat with colleagues, and you can't lean against the wall and say "welcome". ...

In fact, many greeters can do a good job of welcoming guests, but in fact, the rate of customers entering the store is still not high enough. We still need to complete the last two steps. And my experience of being "nailed" this time also started from the last two steps. These two steps are to send praise and find quarrels.

Songzan

Why do we say such warm and sincere welcome words to customers, and many customers still don't enter the store or even look at us? Because, at this moment, even if the customer has a clear purpose, his mentality is also prevention and avoidance. Customers think that you shout "welcome" for a purpose, so they have a self-protection mentality. Therefore, we need the last two steps to open the "avoidance" of customers.

Unlike other greeters, I didn't respond to her welcome speech when I passed the finalized shop. After moving on, the shopping guide leaned in my direction and said, "I think this doll on the chest of your T-shirt is so cute." I was wearing a T-shirt with a doll pattern on it that day. This is a compliment.

Praise can make people feel happy and bring people closer together. The shopping guide is different from other welcome methods. She didn't give up immediately after the welcome speech, but added praise and tilted her upper body greatly, which made people feel that she really saw it and said it sincerely.

Therefore, after the welcome speech, whether the customer enters the store or not, the welcome guests need to use a compliment to close the distance with the customer. For example, your hairstyle is so beautiful! "The color of your nail polish is really beautiful." . Mr. Wang's watch is really cool, which really conforms to your temperament "... quickly find the subtle highlights on customers and express them, so that customers can easily open their hearts and are willing to communicate with you quickly.

be picky

At this point, my "avoidance" was touched a little by her, but I still didn't decide to enter the store. Seeing that I have walked from the far left of the store to the middle of the store door, I will leave the store door in six or seven steps at most, and I left her for less than ten seconds. In other words, there is only one sentence. If she doesn't talk, or says something that can't catch my heart, I will leave her store, which means the rate of entering the store is reduced. And she touched me in a word for ten seconds, letting me choose to enter the store within the scope of completely leaving her store.

She glanced sideways at the chest of my T-shirt and said sweetly, "I think this doll on the chest of your T-shirt is so cute." Then he said, "It looks like my favorite doll. Can you tell me where you bought it? "

My instinctive reaction at this time is that she likes this doll so much that I should tell her where I bought it. When I looked back to see her expression, I found that I had unconsciously walked into her shop.

Usually, after we compliment our customers, customers will have different reactions. Some people will be happy, and some people will think that you just want to do his business ... but after all, no customer will talk after praising him at this time. She said the doll on my chest was beautiful, but I didn't have the cheek to say to her, "Yes, my doll is really beautiful." However, once the shopping guide adopts the method of finding fault, many customers can't help talking.