Net red big logo real identity is just an ordinary anchor who relies on the short video platform to start. 2018 the end of December net red big logo in a short video platform released the first video, at that time, he shot the video content level is not high, the content of the store visit is also very grounded, such as McDonald's, a variety of noodle shop, barbecue, skewers and so on the ordinary level of consumption of the store, a meal cost but a few hundred.

The phrase "my name is big LOGO, a want to fire the foodie" is his video standard with the verbal language, each video editing to the language are very stylish.

Development

Big LOGO was originally just an ordinary Northeastern man who came to Beijing to make a living. In the beginning, the topics of Big LOGO's short videos were also relatively grounded, mainly some of the small restaurants in Beijing, such as fried chicken, crab buns, baklava, skewers and so on.

On June 27, 2020, Big LOGO released a video about "300 yuan for one or two Wagyu steaks," which became a hit, with nearly a million likes.

July 4, 2020, Big LOGO released its first video since the transition, going to a three-star Michelin restaurant in Beijing.

On November 28, 2020, Big LOGO released a video of its experience at the Shangri-La Hotel in Chengdu, and as of November 30, the number of fans of "Big LOGO Eats Up Beijing" had reached 17.7 million.