Mall May Day Marketing Activity Summary (General 5)
Happy and interesting activities have come to an end, we must have all accumulated a lot of valuable experience, let's learn to write a summary of the activities. Do you want to know how to write an activity summary? The following is my carefully organized shopping mall May Day marketing activities summary (General 5), I hope to help you.
Mall May Day Marketing Activity Summary 1
This promotion was carried out to increase our performance by an amount this time. This activity is a success, but also made some progress, so now summarized is also full of harvest, giving us a lot of confidence, but also worthy of this time with our full preparation and planning. Here I will summarize some of the details of this activity and shortcomings in the following:
First, the success achieved
Before this activity was carried out, we carried out a thorough planning, opened a few meetings, and we have collectively thought about how to carry out this activity a number of times. In the past to do this kind of promotional activities, are by us a few people in charge of the discussion together, this time I called all the promoters all together, together with a few seminars, so that we all put forward their views, after all, they are the people who do this thing, a lot of places they are a little clearer than us.
So it is also through this method, we developed this opportunity, although the implementation of a certain degree of difficulty, but we did not relax, nor did we give up. Even if we encountered problems, we were able to resolutely solve the problem, which is a kind of spirit that we should all need in our usual work, and this is also a driving force to support us to achieve more.
So then the May Day promotion was organized, ushered in a very good response. Each of the five days of May Day was full of people, regardless of the time of day, there will be a certain amount of traffic. This is also something we took into consideration, so this promotion was organized, everyone was exhausted, but their hearts were happy. This not only represents our success, but also brings us each a leap forward.
Second, there are shortcomings
This promotion, although we have achieved a good result, which is to be proud of. But carefully inventory down, also found that we have some loopholes, such as cooperation between colleagues is still not close enough, several times more busy, it highlights the degree of cooperation is still not enough, perhaps this is related to the exchange between us, usually we have very little communication, this is the first time we are so close to work together, so there may be a little defective in this area, I believe that the future aggravation of cultivation, this point of view is not a good idea. I believe that, in the future, to increase the training, this point can also be overcome.
Secondly, our daily schedule is still too tight, many employees are overwhelmed, which is a problem I have not thought about, which leads to these days we are tired, have said that we need to rest for a few days. Although great results were achieved, it was also a mistake in my work to make everyone so tired. My preconceived notions for this promotion still aren't too close to reality, so that's partly my responsibility. I will pay more attention to these areas in the future as well.
This promotion is still successfully organized, harvested a good result, the future we will continue to cheer, continue to work hard.
A long-term consideration, make full preparation
In the mall under the direction of the leadership of the mall, we began half a month ahead of time for the promotion began to prepare for the event, do not fight unprepared for the battle, so that you can plan, all things can be in the mall within the control of the mall.
1, in order to prepare for May Day, the mall's storage of goods in the warehouse, have been piled up, in this May Day holiday is not to worry about the situation of the expiration of the goods hoarding, according to the previous holiday sales, this legal holiday to the mall's traffic than the usual more than double the number of people, so the goods will only get the snapping up of goods, will only be in short supply of the situation occurs.
2, the placement of goods is also a change, we will be the past of the hottest goods placed in the most conspicuous position, such as shampoo area, we will be placed in a position of attention, so that customers know, this is the most popular goods.
3, rich brand, our mall found that many niche brands are also very popular, so we are also as rich as possible brand, more customers can have more choices.
Second, the launch of the promotion, regardless of cost
We combined the situation of the past few years of promotional activities, we found that many of the goods, even if included in the ranks of promotional products enjoy discounts, but still no one asked for, this time, we can say that it is regardless of the cost of the promotion, will be discounted to the end, a lot of commodities are in the cost plus 10% interest only. The cost of many goods are in the cost plus 10% interest only, we want to kill any counterparts in the price war. Our promotional methods this time can be more than commodity discounts, but also unfolded, numerous promotional methods, full of how much money can be carried out a lottery, doubling the cumulative number of member points, full of how much money to send a what things, etc., to maximize the provocation of the customer's desire to buy.
Three, seize the opportunity to do a full publicity
Seize the opportunity: to know the May 1 so rare opportunity, more than one of our shopping malls will carry out promotional activities, the strength of our activities to play at the same time, we have already begun to prepare for the launch of the activities in the April 28th has announced the start of the promotional activities, we want to be more than the other Shopping malls start earlier, so that we can maximize the customers are to us, this method of effect is very good.
Publicity: May Day promotions are naturally to publicize the greater the better, this time the cost of publicity alone, the mall has invested a lot of money, a lot of places on the billboards with the mall's publicity map; we also invited a lot of temporary workers, the streets of the flyers.
The promotional activities can be a complete success, with all the staff of the mall is inseparable from the concerted efforts of the mall has been in the minds of consumers in the public image is inseparable from the mall, we will be well absorbed by this activity to bring us something to strive to do to satisfy all consumers.
Summary of May Day marketing activities in shopping malls 3
May 1, 20xx - 7 days to carry out seven days of May Day promotional activities, due to account for a certain amount of time and people, coupled with attractive seasonal commodities and promotional activities, the overall effect of a better, to our future work to carry out the work of leaving a very good teaching material.
The business plan of the 'pre-preparation is very sufficient, covering a wide range, with the store managers and the company's various departments of the serious argument, the formation of a more complete set of operability of the overall marketing manual.
In terms of promotion, we applied the promotional activities for families and housewives as the main consumer groups, to achieve the desired effect, the consumer response was enthusiastic, and fully achieved the purpose of gathering popularity.
Commodities, we seasonal with the "explosive fresh, only 1 day" "crazy specials, limited time to grab the purchase of" merchandise promotional activities, to achieve that with the overall newsletter with the purpose of charging, and the use of commodities to pull popularity and sales purposes. The first time I've seen this, I've had a chance to see it.
Coupled with the store's display coordination, on-site promotions. We produced the May Day radio script, so that the stores in the implementation of publicity and rendering the atmosphere of buying and promotion of the atmosphere of a new breakthrough. In the visual and auditory aspects to the consumer a great impact, for our future work left a good reference.
May 1 large-scale cultural evening to the entire May Day celebration pushed to the climax of the cultural performances of the stores can be characterized, the invitation of suppliers to make our company's corporate culture and business ideas propaganda on a stage. With the birthday song general manager cut the cake scene so that our employees have a sense of family affectionate home. This is the cultural evening of the several important highlights.
In the timing of people and we also took advantage of a certain advantage, May Day activities began with a sudden turn of the weather so that the original newsletter planned seasonal merchandise hot sales, popularity is booming. This and our analysis and organization of goods forward-looking inseparable, the last really even God help us, coupled with our hard work and better analysis of the implementation of the ability to do bad things?
But we work in the process of planning, organizing and controlling activities, there are still many shortcomings:
In the middle of this May Day activities, there are some promotional plans, activities and merchandise are not in place, resulting in the loss of a part of the sales, it is worthwhile for us to think about it and a deep review of:
1, part of the promotional activities as a result of finding suppliers, was forced to abort. Can not find suppliers, forced to abort.
2, the supervision of the form is not implemented, is a regret of this May Day.
3, the store's site implementation is not enough,
4, the store's timely tracking review is not done.
5, stores in the manpower arrangement is unreasonable, resulting in this individual activities have not been fully realized.
6, the new goods / sensitive goods development, procurement is not fully implemented, is the biggest regret of the May Day.
7, stores in the May Day activities, in some of the creative display of goods is obviously inadequate, to be improved.
8, stores in the May Day merchandise activities, the site promotion is not in place, sometimes there is, sometimes there is not, there is no thorough training and tracking of promotional staff to the site, which leads to some of the consumer's reflections can not be collected, and can not be drawn on for future work.
9, stores in the May Day activities, popularity, sales went up, but the health work did not follow up in a timely manner, resulting in the store entrances and the health of the store is not satisfactory, like a garbage dump.
10, in the May Day activities, part of the sensitivity of the goods out of stock seriously, affecting the consumer's shopping mood, which is a big ban in the business. To reflect seriously!
In short, any work to constantly summarize and review, in order to put the next newsletter work well. We hope that in the future we can make the whole newsletter marketing program better, better implementation.
4May through the various departments of communication, understanding, sound management system, innovative mode of operation, read and study the previous large-scale promotional activities in the mall program and management information, innovative planning of a series of promotional activities during the May 1, basically understand and grasp the current stage of the market competition in the environment and the strengths and weaknesses of the store, rationalize the store inside and outside the relationship between the main work as follows:
The second is to publicize the image of the store. In line with the principle of controlling the cost of publicity production, and strive to save money, the production of promotional activities subtitle ads, printed promotional activities flyers, vividly reflecting the content of the promotion, to give consumers a new understanding of the home appliance stores, effective publicity of the image of the store and the content of the activities.
The third is to create the atmosphere of the store. In accordance with the new concept of creating the atmosphere inside and outside the store, shaping the image of the shopper, the layout of the store to dress up to adjust, optimize the store environment, so that it is more eye-catching, more appealing to the flow of people; so that the image of the store is new, the service wholeheartedly.
Fourth, summarize the results of promotional activities. Organize promotional activities, collect data, pictures, summarize the highlights of the activities, analyze the shortcomings of the May Day, Duanyang promotional activities of the effectiveness of the comprehensive assessment of the problems, in order to promote the development of future activities, from the preparation, implementation, and other matters of a comprehensive and specific summary.
Fifth is to carry out departmental collaboration. Organize staff to carry out the sale is my home discussion, take the approach of going out, please come in, organize staff to learn career knowledge, sales strategy and management sales knowledge, so that employees understand more about the competitiveness of the enterprise most of the competition from the competition for knowledge and teamwork competition, through the implementation of departmental collaboration exercises and the sale is my home discussion, staff love and dedication to enhance the spirit of teamwork to enhance the teamwork to make the sale of the team! To optimistic and positive attitude to face all the difficulties.
Second, the main problems
Although the May sales results are remarkable, the atmosphere of the store is high, the staff enthusiasm, but there are still some problems. First, the hot models are out of stock, resulting in the loss of customers. Secondly, some promoters lack of confidence in their own sales of brands, lack of confidence, enthusiasm for work is not high initiative is not strong, not willing to make detailed market research. Third, a few department heads are not strong sense of responsibility, there is the phenomenon of posing qualifications, dealing with the problem backward, lack of ownership, and even some department heads have to pull people to make unity behavior.
Three, the future direction of efforts
First, strengthen the market promotion. In the period of increasingly fierce competition in the home appliance market, must be in the publicity and promotion of new, strange, good and other sound and picture form of product publicity, widely attracting the eyes of consumers, closer to the consumer distance. We will be through the TV ads, picture ads, bus ads, etc. for a full range of targeted, mobile, visual impact, wide coverage, intuitive, high credibility of the ads, publicity stores image and promotional policies, to enhance the sales of goods in the stores, optimize market competitiveness. The second is to strengthen the promotion of promotional strategies.
Through certain promotional means to make the home appliance industry to achieve the scramble, limited time to buy the sales atmosphere; we will take a variety of advertising, promotional activities in advance to create momentum, the use of songs and dances to interact with the attraction of pulling up the sales climax. Third, strengthen human resources promotion. Strengthen the marketing management, improve the marketing staff skills to promote sales force in order to promote the sales force in the store than the contribution, than the innovative activities, timely adjustment of the department head, where circumstances permit, requesting the recruitment of college students with extensive knowledge of marketing to the sale of the inauguration, to enhance the vitality of the store. The first step is to strengthen the service promotion.
Today's home appliance industry in the market competition, the variety of goods in the stores, quality, price is basically the same, the transparency is also growing. Price advantage, scale advantage, commodity structure advantage, it is difficult to reflect. The advantages and disadvantages of the service can determine the consumer's motivation to buy, quality service and flexible sales techniques to a certain extent can make up for the lack of goods, so for the commercial sector, whether it is pre-sale or after-sale, service is the life of the enterprise. Therefore, not only should be enthusiastic to do a good job after-sales service, but also the correct treatment of customer complaints, pay attention to the content of customer complaints, timely response to deal with, absolutely can not be ignored, the timely handling of a complaint case, so that a customer is satisfied, perhaps will bring 100 customers to visit. Enhance the handling of complaint cases processing efforts to improve the overall quality of the store, can effectively establish the image of the store, and constantly expand the influence of the store.
Activity time:
April 30 - May 8
Second, the purpose of the activity:
May is a golden week, there are several major festivals in the whole month. Such as: May Day International Labor Day, May Fourth Youth Day, Mother's Day, June 1 Children's Day and so on. In order to better promote sales, increase unit price, and produce a more influential social effects, further enhance the Huijia's corporate image.
Third, the theme of the event:
Celebrate the first of May, enjoy the convenience of affordable, win a wonderful prize
Fourth, the activities of the slogan:
May shopping xx, shopping in the jackpot; the low price down to the end, a good job non-stop.
V. Advertising:
DM April 30 - May 4, outdoor advertising spray painting to introduce promotional activities, body banners, door banners, in-store POP, radio propaganda.
Six, scene layout:
The entrance banner, summer hanging flag, special price area hanging 12, up and down the elevator 3 publicity signage, flat step ladder advertising posters, hollow giant banner two.
Seven, the activities of the strategy:
(1) May Day Golden Week, low prices to the end, the launch of a period of DM posters April 30 to May 4, the single product classification, fresh 25, food 50, non-food 40, counter 30, the old store 25.
(2) May Day to visit the xxx, shopping in the jackpot
(3) Low prices to the end, the shopping in the jackpot
(5) The first time I saw a lot of people in the world, I was very pleased. p> (3) low price to the end, good running non-stop
(4) May 1, the second session of the "Song of Labor" youth karaoke contest final, the big waves of the show high, the stars of the show today.
(5) May 4, "youthful style, unlimited vitality" Youth Day wonderful cultural performances
(6) May 5, "May Day shopping xxx, shopping in the Grand Prize" lucky draw party, a wonderful performance (internal staff)
(7) "Youth Day", "Youth Day", "Youth Day", "Youth Day", "Youth Day", "Youth Day", "Youth Day", "Youth Day", "Youth Day", "Youth Day" and "Youth Day", "Youth Day". p> (7) "June 1 Children's Talent Show" registration officially launched, April 25 to May 10 registration, May 13, the first preliminaries
(8) May 8, Mother's Day, mother shopping gift. Where in May 8 to my mall shopping married female customers, a one-time purchase of more than 50 yuan, with a computer ticket to send a gift. Each person is limited to one gift per ticket, the number of gifts while stocks last.
(9) May 12, "May Day shopping xx, shopping in the jackpot" awards night
;