Haidilao hot pot is directly operated. Sichuan Haidilao Catering Co., Ltd. is a large-scale inter-provincial direct-selling catering brand hot pot restaurant, which mainly operates Sichuan-style hot pot and integrates local hot pot characteristics. The full name of Sichuan Haidilao Catering Co., Ltd., under the guidance of the service differentiation strategy established by the chairman Zhang Yong, the company always adheres to the concept of "service first, customer first", takes innovation as the core, changes the traditional standardization and single service, advocates personalized service, takes caring service as the basic business philosophy, and is committed to providing customers with "intimate, warm and comfortable" services.