what are the commonly used sizes in e-commerce art design?
the shop sign width of Taobao homepage is 951 pixels, and the height is suggested not to exceed 121 pixels, otherwise the navigation display may be abnormal
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The shop sign+navigation size width is 951 pixels, and the height is suggested not to exceed 151 pixels, otherwise the navigation display may be abnormal (the navigation size is 31 pixels high)
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Home full-screen carousel size (. The height is not more than 541px, and the display height of the module is subject to the minimum height picture. gif format pictures are not supported for the time being.)
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The width of the full-screen poster on the home page is 1921, and the height is not more than 541.
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The picture with the floating navigation width less than 211 and the height less than 611 is displayed on the home page. Type jpg, png, gif
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The background picture of the page is generally 1921 wide, and the height is not limited. (If the width is less than 1921, you can choose the tile type)
File format: GIF,JPG,PNG
File size: within 1M
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1.
The actual size and visible size of the poster should be clear.
the actual size refers to the material size of the finished poster, which is the product size specification that we usually quote or the size specification provided by customers themselves. It should be noted here that the actual size of a poster with a photo frame should be covered by the photo frame, and the actual size of a poster similar to that of Yi Labao should be added with the blank part attached to the axis. Visible size refers to the effective display part of the poster, such as the photo frame, and your poster content should avoid the part covered by the photo frame; Labao class, the content should avoid the area that can't be seen by the stick axis; For street posters, the content should be based on the specific display position of the poster to avoid embarrassing situations, such as air conditioners, columns, vents, windows, etc., and other designed posters have to be cut when they are actually pasted, resulting in incomplete posters or embarrassing situations. In addition, the overall content should be on the high side, especially the roadside posters. One is that our normal reading habit is to look at the content above the waist, and the other is that the poster feet are easy to be stained and damaged, so these places should be avoided as much as possible.
2.
The layout and style of the poster.
This is a problem that needs attention as long as it involves typesetting. Nothing more than children's and supermarkets' e-commerce styles should be lively, the colors should be vivid, the theme should be big and conspicuous, and the fonts should be thick and varied; The colors of luxury goods should be cooler, the elements should not be mixed, the fonts should be slim and elegant without serif, and there should be more zero space. Women and children generally use rounded fonts, while men and equipment generally use right-angled fonts. There should be a certain distance between the theme and the additional content, and don't crowd together, which will lead to no distinction between primary and secondary.
generally speaking, it is the above two points. What are the specifications and sizes of Taobao e-commerce posters? Urgent!
1. Full-screen poster is around 1921*611
2. Ordinary poster can be displayed in above the fold around 951*611
3. Shop sign is 951*121
4. Navigation bar is 951*31
5. Shop sign and navigation can also be made into a picture of 951*151.