I can understand your mood now, and I don't know if my method can bring you enlightenment:

First, determine your advertising resources.

This is the basis of all advertising marketing. If you don't know what you can offer your customers, you certainly don't know what your customers need.

second, determine the regional advantages.

I'm not sure what your main advertising resources are in that city now, so the regional advantage here refers to what kind of competitiveness your resources can form in the region. This is the first condition that you can promise to customers.

third, how to find your customers.

This question If you can answer the above questions correctly, you can find the customers you have identified. Here are some common methods.

1. How to find the marketing department of big brands.

the main channel to find contacts: focus on the supermarket system. It is a simple way to find brands in supermarkets. Aim at brands, find promotions, then find sales representatives, then find regional managers, then distributors, and then advertising solutions. The next step is to apply for advertising support from manufacturers together with distributors.

2. Wholesale market with concentrated commodities.

Most of these brands are made by agents. Generally, the wholesale center is chosen as the base. You can easily find your customers here, but these people are relatively difficult to deal with, depending on your sales skills.

3. Major merchant concentration areas.

it's relatively difficult to meet the person in charge here, but you can find the relative weaknesses of the brand, and you can provide the material for making a plan for you, and then find the person in charge.

second, how can national companies and brand companies break through

mainly by fax, telephone, letters of visit, etc. Among them, Xuanji can go to the Senate himself. Because these companies are highly competitive, each successful case is a relatively valuable experience. Not reproducible.

About books:

Marketing management in kotler.