First, clothing store decoration color matching skills
(1) Contrast color matching method: Contrast color matching is characterized by greater visual impact. Therefore, this color collocation is widely used in display, especially in the window.
1, complementary color matching
Refers to the collocation of two opposite colors in the color circle, such as red, green, black and white, etc. Complementary colors can form sharp contrast and sometimes get better results. In order to make the color appear cleaner, you can use some display techniques such as contrast and cross, and the effect will be very good.
2. Strong color matching
Strong color matching refers to the collocation of two colors that are far apart, such as pink, green and blue, which are relatively strong. Because strong colors are more conspicuous, you should first measure which part of the clothes you want to highlight when matching colors. Don't confuse the colors. For example, if there are several groups of strong TINT, there will be the consequence of "grabbing the color", which will make the whole costume have no focus.
(2) lightness arrangement method
1, shallow left and deep right
In order to make the whole harmony, whether it is placed on the front or hung on the side, it is generally shallow on the left and deep on the right, which is in line with the habit of ordinary people to see things from left to right. From light to dark, from warm to cool. It can be the same model or different models, but pay attention to the curve caused by the hem. You can combine the symmetry effect: light color, medium color and dark color on both sides in turn, which will make the visual sense of order.
2, shallow before and deep after
The series connection of color lightness will also give people a sense of advance and retreat. In the color planning of the store, we can deliberately put the series with low brightness at the back of the store and the series with high brightness at the front of the store to increase the sense of space of the whole store.
3. Shallow on the top and deep on the bottom
Generally speaking, people tend to pursue stability visually. So we can put the clothes with high brightness on the top and the clothes with low brightness on the bottom in the color sorting of the shelves and display surfaces in the store, which can increase the visual stability of the clothes on the whole shelf. Of course, if your brand is more suitable for the dynamic atmosphere, then we can adopt the opposite method, that is, the top is deep and the bottom is shallow to increase the dynamic of the store.
(3) Coordinated color matching method
1, approximate color matching
Refers to the matching of two colors with similar colors, such as brown and beige. The collocation of similar colors is soft and elegant.
2, the same color matching
Refers to the matching of two different shades of the same kind, such as light pink, dark blue and light blue.
Second, how to design the decoration lighting of clothing stores?
1, shelf display
This area requires light to directly irradiate clothes, with illuminance above 1000, color temperature between 3000 and 3500 k, and color rendering above 80.
Step 2: Windows
Window lighting should take into account the visual beauty of the window and the visual needs of the goods. If the ceiling lamp and corner lamp are properly matched, the window will have a dramatic effect, and a huge visual impact will immediately attract customers' attention. The brightness in the window is generally 2-4 times higher than that in the store (surrounding environment), but attention should be paid not to be too strong. If it is soft, it is easier to create an atmosphere and emotional appeal.
3. Clothes hanger display
The core of hanger lighting is to display products. When the illuminance is above 750, the color temperature of natural color is about 3000K, and the color rendering is between 80 and 90. Anti-glare lamps can be considered for lighting in some key areas.
4. Exhibition area
The exhibition area should be dramatic (light intensity contrast 30: 1) to low dramatic (light intensity contrast 5: 1), and brighter light is more likely to show the visibility of the displayed goods.
5. The average illuminance of the whole store is between 300 and 500, and the color temperature is between 3000 and 3500 K, which can be extended to 4000K according to the overall situation, and the color rendering is 90%. Then, it is partly matched with accent lighting to create a dramatic atmosphere.
The above is all about the color matching skills of clothing store decoration and how to design the decoration lighting. I hope I can help you understand the decoration color and lighting design of clothing stores. Please continue to pay attention to more decoration knowledge, decoration company evaluation and decoration cases!