Chinese fast food restaurant decoration design should pay attention to

Chain fast food interior design features

Fast food restaurant is different from the big restaurant or Western-style restaurant, most of the work of fast food restaurant focuses on the word "fast" to start. Because of the current high pressure of people's lives, the need to quickly and orderly to achieve the desired goal, time long naturally formed a fast-paced life. In the choice of dining, fast food restaurants naturally become the first choice of urban white-collar workers. According to the China Cuisine Association, the national key restaurant business analysis report, fast, large-scale, chain will become the development trend of the restaurant industry. When the restaurant in the form of chain development, the chain restaurant design will also be an important part of the restaurant investment.

Fast restaurant design, designers should start from the details, comprehensive and profound realization of the flow from the kitchen to the consumer design. The functional areas of the restaurant should be clearly divided, the dining area, receiving area, cleaning area, etc. are distinguished. Kitchen internal machinery and equipment and layout should be in line with ergonomics, such as the height of the operating table, the design of the former kitchen, etc., in accordance with the allocation of the work program, the food area, cooked food area, beverage area, in accordance with the operating procedures for a reasonable design, not only to facilitate the consumer, but also for the staff to bring a more efficient work efficiency. Restaurant cashier design should be able to quickly guide the diversion of consumer crowds, not to cause congestion in the foyer.

So that in the restaurant design, the investor must find a professional restaurant interior designers to fully communicate, the investor will be their own keen discovery of the market and suggestions to communicate with the designer, the designer and then utilize their own professional design, design is different from their peers in the interior design works. Ordinary fast food restaurant compared with five-star hotels, like ants and elephants, the former is small, but all the organs, a small fast food restaurant than five-star hotels can challenge the designer's professional standards. It not only requires designers to have interior design ideas, but also requires designers to have comprehensive marketing knowledge, because the designer must be from the market positioning, the consumer population, per capita consumption and other aspects of the design elements to consider the design elements, these design elements must be able to cause consumer **** Ming, so that the commercial space design is good, which is a very important aspect. Without professional market research and designers with professional design knowledge is difficult to design a successful project.

The food and beverage industry once appeared to imitate other successful brands of restaurants based on the decoration, this industry is more serious homogenization of the design, without their own characteristics most of them end in failure. So the design of the chain of fast food restaurant, should be located in their own brand characteristics and business philosophy, by professional restaurant designers to design a unique space different from their peers.

Brand fast food how to locate their own interior design

After having a few directly-managed stores, companies can use the chain approach to development. Chain fast food restaurants on the market, more or less, will have their own characteristics, but the theme is not obvious. In fact, the brand is like a person, what kind of image to give people what kind of feeling, so the brand should have their own differentiation in the market competition, take their own personalized road. For the catering brand, set up what kind of image, determine what kind of positioning in order to obtain the favor of consumers, with unique products and market zones to win market recognition, this is the brand catering industry should think and focus on the problem.

Restaurant design is to start from the consumer's position and point of view, the designer to shape a brand image that can cause the consumer group **** song and recognition. In the market we see a lot of restaurants do not have their own characteristics and market positioning, specializing in imitating others, such as the success of KFC so that the market appeared a lot of cottage brands, such as McKinsey, gnawing chicken, etc., the success of the green sushi so that the market appeared green sushi, green sushi, green sushi, and so on the case, it is not uncommon. But the cottage products are ultimately not innovative, and by misunderstanding the consumer to achieve their own purposes, so such a restaurant has not been welcomed, and ultimately eliminated by the market. But the Chinese fast food industry, Zhenkongfu, through the image of Kung Fu Dragon carrier, through the embodiment of Kung Fu culture, through the "steamed products" features, formed a very distinctive differentiated image, so as to stand out in a large number of Chinese fast food brands.

The success of Zhenkongfu's brand tells us that in the early stages of brand design, it is necessary to establish differentiation, so as to form an effective distinction with other competing food and beverage companies, especially competing brands, but this kind of specialization must be in line with the brand's style and positioning, and can provide consumers with easy to memorize, so that people will never forget.