Since the catering consumers' consumption purpose, requirements, specifications are different,

taste, customs, cultural backgrounds of a variety of ways, the ability to pay the difference is large, resulting in

different catering consumption of grades, styles and personalities. Creating a brand should

be in line with the changing needs of the catering market, in a serious investigation of the market on the basis of

completion of the market segmentation, according to the catering enterprise's own strengths and strengths, the correct

selection of the target market, which is the catering enterprises of a strategic decision-making. Only

on the premise of accurate market positioning, enterprises can avoid investment risks.

Two tree image, focus on characteristics

In recent years, the stick drink market has shown the hotel more luxurious, the more prosperous business

Longer the more distinctive, the more sustainable development of the new phenomenon. As Wuhan's "three five

drunken" hotel, into the hotel lobby as to the palace Dragon Court, feel the luxury of the atmosphere

feeling comfortable atmosphere, the customer immediately refreshed appetite, good wine

store image to the " three five alcohol The good image of the restaurant has brought a tidal wave of customers to "Sanwuol". Catering enterprises in the

modal operation of the premise, and strive to enhance the enterprise's "star", is the catering industry market

the objective requirements of the enterprise. At the same time, catering enterprises should also focus on their own personalized

characterization, to meet different grades, different needs of customers. Catering

drinking enterprises must play their own characteristics, in order to occupy a

place in the catering market. Characteristics of the business is the hard reason for the longevity of the restaurant business. Nowadays,

" balanced nutrition, green diet, eat healthy, eat beautiful" diet consumption

new concept has become a trend. Catering enterprises to build a brand when the tide of the times

flow, innovative long drinks products and services, to ensure that the color varieties of dishes timely renovation,

in the long drink products, nutrition, pure nature, dish design and production process

hard work.

Three styles of innovation

Innovation is not only the color varieties of dishes, but also includes the catering industry hotel

business style. To build the brand can also be expanded under the theme of multi-functional hotel

business, for the convenience of customers will be business, conference programs lead to the hotel, in the operation of the dining

drinking business at the same time, to provide customers with business office space, equipment and business

secretary services, the catering industry hotel into a business-type hotels. As well as catering

and leisure industry alliance of leisure hotels, tourism and catering supporting tourism hotel

store, digging up the historical and cultural heritage, in a strong cultural atmosphere, to enjoy a gourmet

dinner cultural hotels and so on. Only by adapting to the new demands of the market and adjusting the business style and mode of operation of the long-drinking

hotels can we keep the brand's vitality

power.

Four pursue "customer satisfaction", "customer first" service concept

The catering industry is to deal with people, for people to serve the fine industry. A

detailed service is not done, and its amplified adverse effects, light is the impact of

business on the day, or to the long-drinking hotels to bring a catastrophic blow. To build

brand must be done in all aspects of the service to do fine, and everywhere to be careful as if to fulfill

ice, must not be allowed to appear half a point of omission.

The quality of food and beverage products and catering hotels in the level of service, is

the basis of customer satisfaction. Catering product production, store and restaurant, etc.

All services, product marketing, catering hotel management must be done

To standardization, standardization, procedural. And this "Lanhua" implementation in place to ensure that

Certificate is the construction of the catering hotel staff team. All staff can put the "customer

satisfaction" as the first creed, customers will feel the best dishes, first-class

service and catering hotels and hotels warm rows of the environment, catering hotels and goodwill

this is also

therefore generated. From ancient to modern times, the old, brand-name stores all believe in the motto of "customer

word of mouth is the best advertisement"